Case Study Slate NY

UPTOWN Magazine named it New York’s “Best Sports Bar,” and Zagat rated it one of the top 10 sports bars in New York to watch the NFL playoffs. But Sla...

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Case Study

Slate NY

Samsung UD Series Video Wall Displays Bring Wow Factor and Attract Crowds and Events to Top-Rated New York Entertainment Venue

Case Study


Customer Need

Samsung Solution


Slate, a popular New York City sports

Samsung’s 55-inch UD Series Direct-lit

Slate installed 25 UD Series displays

bar and events venue, wanted to create

LED display provided Slate with an elegant

throughout the venue, including four video

an impactful audio-visual experience for

solution designed specifically for video

walls in 2x2 format behind the full-service

guests that would set it apart from other

wall applications. When the video wall

bar and a suspended 3x3 video wall in the

venues and attract more event bookings.

is assembled, the bezel-to-bezel width

main lounge area. Following the installation,

Working with multimedia integrator Homedia

measures just 5.5mm, delivering a virtually

Slate saw a 25-percent increase in foot

Electronics, it began a search for a cutting-

seamless viewing experience. Digital loop

traffic for popular sporting events, as well

edge video wall solution that would be

out through various ports allows up to 100

as a spike in event bookings. The venue

easy to maintain, offer narrow bezels for

displays to be connected, delivering equal

is planning to further leverage the video

seamless viewing, and be cost-efficient. The

picture quality throughout the whole video

walls through the integration of custom

video walls would also need to be adaptable


graphics that will enable it to transform the

to the audiovisual needs of Slate’s private

atmosphere for club nights and special

and corporate events.



Case Study

The Customer Need

Cost-savings, Ease of Installation and Use, and Wow Factor

The Customer

With the increasing popularity of higher-end sports bars, Slate saw cutting-edge audio-

Slate NY

video capabilities as a competitive edge. Over several years, the venue had invested in

UPTOWN Magazine named it New York’s

and installed a collection of 30 pieces of video equipment – from projectors to plasma

“Best Sports Bar,” and Zagat rated it one


of the top 10 sports bars in New York to

In early 2013, Slate underwent an audio-visual refresh, focused on streamlining and modernizing the venue’s disparate video sources through the installation of video walls. “Higher-end sports bars are becoming increasingly popular and that is one aspect we were looking to satisfy,” says Fok. “We also have for several years maintained an extensive audio-visual system in order to cater to and remain on the forefront of satisfying our corporate and private event clients.”

watch the NFL playoffs. But Slate in New York City’s Flatiron district is a lot more than a sports bar. It is what Jimmy Fok, Slate’s general manager, describes as a “multiplatform entertainment venue.” Spanning 16,000 square feet spread over

The timing of the refresh was also in part inspired by March Madness, the broadcast coverage of the annual college tournament for men’s basketball. Co-producer CBS Sports had selected Slate as the venue for a private event to celebrate the start of March Madness with the program’s sponsors and 1,000 guests. “The video walls had to be all done by the second week of March to meet that deadline,” says Fok. Working with integrator Homedia Electronics, which specializes in multimedia installations, Slate began the selection process for a video wall solution that would bring a “wow factor” to the venue. “We wanted to be on top of the trend and ahead of many other venues in the integration of a complete audio-visual solution,” says Fok. “The costeffectiveness of purchasing the displays over renting them was a massive consideration. Ease of use, bezel width and mounting convenience were also top on my list.”

two floors, Slate combines the industrial feel of exposed pipes and vents with the comfort of lounge areas lined with oversize, plush sofas, and the lively atmosphere of a place that has an entertainment option for everyone. The venue is open for up to 16 hours a day. Apart from the sports bar, Slate also offers a gaming section for billiards, foosball and ping pong, a full-service restaurant and a dance floor. A well-designed and flexible floor plan provides spaces for a range of

Fok had been researching commercial displays, and narrowed his selection to Samsung.

private events, from intimate gatherings

“I saw Samsung had upped their game in commercial video wall installations,” he says.

and birthdays, bar and bat mitzvah parties to full-blown fundraisers and corporate functions for up to 1,200 guests. “We do more than 300 private events a year,” says Fok.


Case Study

The Samsung Solution

Ultra-Narrow Bezel UD Series LED-lit Displays

Series produces a single image without any loss of quality. Digital loop out through various ports allow up to 100 LFDs to display equal

The Slate audio-visual refresh involved the installation of 25 UD Series

picture quality throughout the whole video wall. Remote controlling

Direct-lit LED displays to create four video walls in 2x2 format above

is supported through RJ45 LAN multi display control (MDC) feature

the full-service bar, and one suspended video wall in 3x3 format in

along with the RS232C daisy chain MDC.

the center of the main lounge on the ground floor.

According to Homedia’s Dan Hirschberg, the biggest benefit of the

The 55-inch UD Series displays are designed to create seamless

UD Series displays is the onboard video wall processor. “Slate didn’t

video walls, with a bezel-to-bezel width of just 5.5mm, so that

have to waste money on an external video processor. Samsung has

attention remains focused on the content, not the lines between

technology built into the screens,” he says. “The MDC software gave

panels. With 1920 x 1080 Full HD resolution, a screen brightness

us the ability to adjust every individual screen. It allows you to go on

of up to 700 nits and a glare-proof surface, the displays provide

your computer and remotely fire the screens up and shut them down

impressive picture quality and visual impact.


Additionally, by selecting an LED-lit display, Slate was able to benefit

“Completing the entire design and installation in such as short

from energy consumption savings of up to 30 percent compared with

timeframe was a huge challenge,” says Hirschberg. “But everything

CCFL-backlit LCD displays. The direct-lit LED light source allows

about the Samsung displays made it easier. They also allowed us to

better uniformity with higher brightness.

push the limits of what video walls are intended to do.”

Conventional commercial displays are generally individually connected to the content source, but the digital loop out in the UD

Quick Profile As used at Slate NY Samsung UD-C Series LED Direct-Lit Displays


46 inches / 55 inches


Direct-lit LED


1920 x 1080


700 nits








3.8 inches


Cortex-A9 1GHz Dual Core, 1GB DDR3, 8GB FDM


3.7mm (upper and left),1.8mm (right and bottom)


39.6lbs for UD46 / 52.8lbs for UD55


Advanced Color Management, Magic Clone, Auto Source Switching & Recovery, Lamp Error Detection, RS232C/RJ45 MD C, Video Wall (10x10), Pivot Display, Image Rotation, Button Lock, DP 1.2 Digital Daisy Chain, Smart Scheduling, Smart F/W update, Built In MagicInfo (Lite, Premium-S, VideoWall-S)


(Typical / Max): 87W/165W for UD46; 110W/220W for UD55


Energy Star® 6.0 compliant, RoHS compliant


3 Years On-Site (Parts / Labor / Backlight)


Case Study

The Results

More Foot Traffic and Increased Event Bookings

to Saturday. It is also drawing greater

Directv, Time Warner Cable, Blu-ray, DVD

engagement at private and corporate events

and PC. Completely suspended from a

to use the video walls for branding and

structural beam, the video wall appears to

for other content such as slide shows and

be floating in mid-air, above the DJ booth,


providing a centerpiece for the main lounge.

percent in foot traffic for popular sporting

Each of Slate’s four 2x2 video walls above

“The UD Series video walls are a perfect fit

events, and also a spike in event bookings.

the bar measure more than nine feet corner-

for Slate and enable us to take our vision

“The video walls are great for us because

to-corner. Each display can show a different

of being a multiplatform venue to the next

we’re a multi-platform entertainment venue,”

image, or together all four can display one

level,” Fok says.

Fok said. “They provide us the opportunity

large image. All four video walls are also

to transform the atmosphere of the venue

looped together so that they can display

depending on the time of day or event being

custom content across the full length of the


bar as a 2x8 configuration. Flushed against

Following the introduction of the Samsung UD Series video walls during March Madness, Slate saw an increase of 25

While currently the video wall content is primarily sports broadcasts, Slate is on

the walls of the bar, the screens look like

“The UD Series video walls are a perfect fit for Slate and enable us to take our vision of being a multiplatform venue to the next level.”

they are part of the wall.

its way to implementing custom graphics

The 3x3 video wall can display content from

and integrating the video walls with the

any of the more than 20 available sources

lighting system on club nights Thursday

from the video distribution system, including


– Jimmy Fok General Manager, Slate

Case Study

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