EMPOWERMENT THROUGH SOCIAL MEDIA

EMPOWERMENT THROUGH SOCIAL MEDIA. INTEGRATED MEDIA GROUP TELEVISION BROADCASTING RADIO NETWORKS PRINT MEDIA OUTDOOR CONTENT CREATION NEW MEDIA PAY CHA...

0 downloads 108 Views 3MB Size
EMPOWERMENT THROUGH SOCIAL MEDIA

MEDIA PRIMA BERHAD TODAY PRINT MEDIA TELEVISION BROADCASTING

OUTDOOR

PAY CHANNEL - IPTV

RADIO NETWORKS

CONTENT CREATION

NEW MEDIA

INTEGRATED MEDIA GROUP 2

How social media started at MPB? • •

As a communication tool - part of corporate communications A big part of our promotional tool, teaser to key initiatives – –

To get consumers’ feedback First to consumers strategy



Almost all media platforms have their respective social media pages



Social Media executives –

Editorial & brand guidance

We use social media in everything we do now

IMPACT?

SOCIAL MEDIA PARTY (PARTI LAMAN SOSIAL) • A TV3 Facebook contest was held 2 weeks before the finale to get AJL26 fans to win exclusive access passes. •

10 lucky AJL fans with strong Facebook or Twitter network gets access to the Red Carpet & Backstage to give a different insight to AJL and to further promote the hashtag #AJL26

SOCIAL MEDIA PARTY ROOM

Hashtag #AJL26, trended at NO. 1 during the event on 29 Jan 2012 from 94,000 tweets by 21,700 Twitter users SOCIAL MEDIA INTEGRATION Facebook & Twitter

HASHTAG #ASK2011

Trended at #2 in Malaysia

1,000 tweets generated 933,372 impressions, reaching an audience of

645,338 followers *Statistics from hashtracking.com

Reach: 42,191 persons Exposure: 45,073 impressions *Statistics from tweetreach.com

@TV3MALAYSIA

Over 9,400 comments on campaign related posts 1 million reach throughout the duration of the awards show

*Statistics from facebook.com

Almost 100 video submissions Almost 100 video submissions 4,000 photo submissions 10,190 text 25,386 Mentions on social network

Experiences of effective, responsible and secured social media

HOW?

DO • Be real & honest • Empower the team • Careful messaging but in layman terms • Interact • Allow your brand to fit into the digital space & work around it

DON’T • Moderate • Censor • Sound too corporate • Force your brand • If you can’t maintain it, don’t do it

Empowerment Through Social Media

THANK YOU