Kuala Lumpur Campus

Doctorate of Business Administration (University of South Australia)) Masters of E-Commerce (Central Queensland University) Bachelor of Industrial Tec...

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Full Name Asst. Prof Dr Abdul Rahman bin S Senathirajah Current Position Assistant Professor Academic Qualifications Doctorate of Business Administration (University of South Australia)) Masters of E-Commerce (Central Queensland University) Bachelor of Industrial Technology (University Science Malaysia) Department Faculty of Business and Information Science Contact Information Phone: (+603) 9101 8880 Email: [email protected] Research Expertise 

Quality Function Deployment (QFD)



E-Service Quality



Service Quality



Smart Card Design and Management

Current research project  Translating Customers’ Voices Into Operations Requirements - A QFD Application In Higher Education  Postgraduate Business Curriculum Design: Identifying The Voice Of The Customer Using QFD Selected Journal Articles

Kuala Lumpur Campus No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Kuala Lumpur, W. P. Kuala Lumpur. Tel: 03-91018880 Fax: 03-91023606 Website: www.ucsiuniversity.edu.my

 Abdul Rahman, Lee Har San, Dong Jing, Qu Yan, Syriac Nellikunnel (2017) Modelling consumers’ perceptions of Internet service quality by structured equation analysis , International Journal of Services, Economics and Management (IJSEM), Vol. 8, No. 3,  Syriac Nellikunnel; Kavitha Haldorai; Abdul Rahman; Mwanza Zangose (2017) The country of origin effect on consumer purchase intention: PLS modelling , Int. J. of Business and Globalisation (IJBG), Vol.19, No.3  Ramesh Ramdass; Abdul Rahman; and Syriac Nellikunnel (2016) National qualifications framework: a qualitative approach towards the determination of the critical success factors, International Journal of Services, Economics and Management (IJSEM), Vol. 7, No. 2/3/4  Ramesh Ramdass; Abdul Rahman; and Syriac Nellikunnel (2015) Modelling critical success factors for a national qualifications framework: a case study on Mauritius, International Journal of Modelling in Operations Management (IJMOM), Vol. 5, No. ¾  Syriac Nellikunnel; Abdul Rahman; Arif Jawaid; Lim Eng Sim (2015) Generation Y male cosmetic consumption patterns: regression modelling, International Journal of Modelling in Operations Management (IJMOM), Vol. 5, No. 2, 2015

Kuala Lumpur Campus No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Kuala Lumpur, W. P. Kuala Lumpur. Tel: 03-91018880 Fax: 03-91023606 Website: www.ucsiuniversity.edu.my