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Number 1 Core Marketing Concepts: Introduction, Importance and Scope of Marketing, Elements of Marketing - Need, Want Demand, Marketing Philosophies, ...

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School of Commerce & Management Studies Course Code: PMA 201 Course: Marketing Management Max. Time for Theory Exam : 3 Hrs.

Programme: M.B.A First Year-Semester - II L T P C 4 --4 Max. University Theory Examination:50 Marks Continuous Internal Assessment:50 Marks

Course Objectives : The purpose of this course is to develop an understanding of the underlying concepts, strategies 1 and the issues involved in the exchange of products and services. This course provides an introduction to all aspects of marketing, including strategic marketing planning, marketing research, product planning and development, promotion planning, 2 distribution and pricing. It provides an understanding of the theories of the marketing mix variables, and a practical application in the context of the marketing management cycle processes of research, planning, 3 organization, implementation and control. Assess market opportunities by analyzing customers, competitors, collaborators, context, and 4 the strengths and weaknesses of a company. 5 Develop effective marketing strategies to achieve organizational objectives

Course Outcomes : Identify core concepts and importance of marketing and the CO1 role of marketing in business and society. Conduct international market segmentation, targeting and CO2 product positioning in target market. Ability to communicate the unique marketing mixes and CO3 selling propositions for specific product offerings. CO4

Selection of the optimal distribution channel in foreign markets.

Cognitive, Psychomotor & Affective

Level Understand, Remembering Understand, Remembering Understand, Apply Understand, Remembering & Apply

CO5

Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness

Cognitive, Psychomotor

Understand, Apply

Unit

Details

Domain Cognitive Cognitive Cognitive,

Hours

Number

1

2

3

4

5

Core Marketing Concepts: Introduction, Importance and Scope of Marketing, Elements of Marketing - Need, Want Demand, Marketing Philosophies, Framework of 4 Ps, Consumer Markets and Industrial Markets. Marketing Environment: Basics of Marketing Environment, Factors Affecting Marketing Environment, Marketing Environment in India, Global Marketing, Marketing Challenges in Liberalizing and Globalizing India. Market Segmentation, Targeting and Positioning(STP): Market Segmentation - Demographic, Geographic, Psychographic and Behavioral Segmentation. Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping, Consumer Buying Behaviour Product Mix Strategies: Product levels, value Hierarchy, Product Vs. Brands, Product line, Product Length, Product Width, Product Depth, Product Mix, Packaging & Labeling, Product Life Cycle, Strategies at different stages of PLC, New Product Development, Product vs. Services. Pricing Mix Strategies: Pricing Concepts, Understanding Pricing, Consumer psychology and pricing, Steps in setting the price, Promotional Pricing, Differentiated Pricing, Pricing Strategies. Place Mix Strategies: Importance of Marketing Channels, Channel Development, Distribution channels intermediaries and its Role, Channel Management Decisions, Channel Conflict, Basic Concepts of Wholesaling and Retailing, Channel Dynamics-VMS, HMS, Market Logistic Decisions. Promotion Mix Strategies: Integrated marketing communications’ mix (IMC), Role of Marketing Communication, Developing effective communication, Characteristics of Marketing Communication Mix, Advertising, Sales Promotion, Public Relations, Direct Marketing, Word of Mouth, Personal selling Principles, e- Marketing, Telemarketing. Marketing Strategies, Research and Emerging Trends : Strategic Marketing Planning, Designing Competitive strategies for leaders and challengers, Marketing Information System, Marketing Research System, Steps in Research Process, E-commerce, Green marketing, Rural Marketing and Consumer Protection-Introduction and Significance. Value chain ( Michael Porter) Total Hours

12

10

14

10

14

60

Notes, If any 1 Latest edition of the readings may be used. Resources Recommended Books Reference Books

1. Kotler, P. (2009). Marketing management: A south Asian perspective. Pearson Education India. 2. RajanSaxena, Marketing Management, 4th edition, Tata McGraw-Hill Education. 1. Ramaswamy V.S. and Namakumari S, Marketing Management: Planning, Implementation and Control ,4th edition ,Macmillan 2. Kurtz and Boone – Principles of Marketing (Thomson India edition, 2007) 3. Stanton, W. J., Etzel, M. J., & Walker, B. J. (1994). Fundamentals of marketing.

McGraw-Hill College. 4. Czinkota, Kotabe, Marketing Management, 2nd edition, Thomson Publications. 5. Dhruv Grewal, Michael Levy,(2009) Marketing Management 6. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian Edition 13thEdition,Tata McGraw Hill

School of Commerce & Management Studies

Programme: M.B.A

Course Code: PMA 202 Course: Financial Management Max. Time for Theory Exam : 3 Hrs.

First Year-Semester - II L T P C 4 --4 Max. University Theory Examination:50 Marks Continuous Internal Assessment:50 Marks

Course Objectives : 1 To acquaint the students with the basic finance terminologies 2 To create awareness amongst students about various sources of capital and investment strategies. 3 To get students acquainted of operating cycle and capital of business 4 To acquaint students with the fundamentals of Dividend policy 5 To create an understanding of inventory and receivable management Course Outcomes :

Level Understand To Judge optimum capital structure with various models and , Cognitive techniques. Rememberin g Understand To Analyse the feasibility of the project and will be able to do , Cognitive financial negotiatins Rememberin g Understand To Analyse the running capital structure of an enterprise. Cognitive, , Apply Cognitive, Understand Psychomoto , To Appreciate the dividend policy decisions of various firms r & Rememberin Affective g & Apply Cognitive, To Appreciate the various inventory , cash and receivable Understand Psychomoto management techniques , Apply r

CO1

CO2 CO3 CO4

CO5

Unit Number

1

2

Domain

Details Introduction- Nature of Financial management, scope of finance, finance function, finance manager’s role and financial goal: profit maximization Vs wealth maximization. Factors influencing financial decisions, concept of Agency. Agency problems – conflict of goals. Risk- Return framework for firm decision making. Concept of Value and Return- Time Preference for money, computation of future value and present value of cash flow, Value of an annuity, multi period compounding. Capital Budgeting: Techniques of capital budgeting-payback, ARR. Discounted

Hours

12

10 12

3

4

5

CF Techniques - NPV, IRR, PI calculation of cash flows, Numerical examples. Conventional techniques of risk analysis- Certainty equivalent method, Risk adjusted discount rate and sensitivity & Scenario analysis. Long-Term Financing- Ordinary Shares, Right Issue of equity shares, Preference Shares, Debentures, Term Loan, and Warrants Cost of capital - concept, determinants, significance & computation of cost of debt, cost of preference shares, cost of equity capital, cost of retained earning &weighted average cost of capital. CAPM Model. Ratio Analysis – Profitability Ratio, Turnover Ratio, Financial Ratio, Leverage Ratio Capital structure- Conceptual aspects, Net income & Traditional views. Net operating income approach. MM hypothesis. Capital structure planning & policy. Capital Structure Analysis( EBIT-EPS Analysis): Leverage-Operating leverage, financial leverage, combined leverage, use of leverage Total Hours

14

12 60

Notes, If any 1 Latest edition of the readings may be used. Resources Recommended Books Reference Books

1. Pandey, I.M.; Financial Management; 11th Ed.(2015),Vikas Publishing House 2. Khan, M. Y. and Jain, P. K. “Management Financial”, TMH publications 1. 2. 3. 4. 5.

Geoffrey Knott, “Financial Management”, Macmillan Publishers Damodran, Aswath, Corporate Finance, John Wiley &Sons,Inc. Brigham & Houston, Fundamentals of Financial Management, Thomson Press. James C. Van Horn,“Financial Management Policy”. Ed. Twelfth, PHI Prasanna Chandra, “Financial Management- Theory & Practice”, TataMcGraw Hill.

School of Commerce & Management Studies Course Code: PMA 203 Course: Human Resource Management Max. Time for Theory Exam : 3 Hrs.

Programme: M.B.A First Year-Semester - II L T P C 4 --4 Max. University Theory Examination:50 Marks Continuous Internal Assessment:50 Marks

Course Objectives : 1 To make students acquainted with basics of Human resource management. 2 To make students understand Human Resource Planning, Recruitment and Selection process 3 To acquaint the students with the concept of training and induction and HRM strategies 4 To provide students with an understanding of performance appraisal To help students understand the concept of Performance Appraisal and Compensation 5 Management

Course Outcomes :

Level Understan d, To analyze the role, importance and functions of HRM. Cognitive Rememberin g Understan d, To evaluate various methods of Recruitment and Selection process. Cognitive Rememberin g Understan To construct training modules Cognitive, d, Apply Cognitive, Understan Psychomoto d, To evaluate various types of promotions and bases of promotion. r & Rememberin Affective g & Apply Cognitive, To analyze various types of Performance appraisal systems and Understan Psychomoto wage fixation. d, Apply r

CO1

CO2 CO3 CO4

CO5

Unit Number 1

Domain

Details

Hours

Human resources Management-Introduction and Importance-Evolution – difference between Personnel Management and HRM- Strategic HRM- role of a HR Manager. Human Resources Planning-Objectives-Importance-HRP Process- Manpower

12

2

3

4

5

Estimation-Job analysis-Job Description-Job Specification. Recruitment Sources of Recruitment-Selection Process -Placement and InductionRetention of Employees. Productivity Management- Concepts-TQM-Kaizen-Quality Circles. Industrial relations - Grievance Procedure-collective Bargaining- Settlement of Disputes. Retirement/Separation-Superannuation-Voluntary Retirement Schemes- Resignation-Discharge-Dismissal-Suspension-Layoff HRD modules: Recruitment and selection – orientation and placement performance appraisal – training and development – promotion and motivation – career development. Performance appraisals and performance development – objectives of performance appraisal – The past and the future; Basic consideration in performance appraisal; Development oriented appraisal system. Interpersonal feedback and performance counseling. Training – conceptual framework for training; learning principles; Identification of training needs; Determination of training objectives; Training programme design; Training methods and their selection criteria; Evolution and Follow up training. Stress – definition – personality traits – emotional management – categories of stressors – identification of stress at various level – pre-requisites for zero stress – psychological stress – stress and human resource development Total Hours

Notes, If any 1 Latest edition of the readings may be used. Resources Recommended Books

1. 2. 3. 4. 5. 6. 7. 8.

Human Resource Management- Gary Dessler Personal Management- C.B.Mamoria Managing Human Resource- R.S.Dwiwedi Human Resource Management- V.P.Michael Human Resource Management- Dr.P.C.Pardesi Human Resource Management- Mirza&Zaiyadin Human Resource Management- L.M.Prasad Human Resource Management- Ashwathappa

12

14

10

12 60

School of Commerce & Management Studies Course Code: PMA 204 Course: Production & Operations Management Max. Time for Theory Exam : 3 Hrs.

Programme: M.B.A First Year-Semester - II L T P C 4 --4 Max. University Theory Examination:50 Marks Continuous Internal Assessment:50 Marks

Course Objectives : 1 To make students understand the Basics of Operations Management. 2 To make students understand the techniques of productivity improvement 3 To make students aware of the product development process. 4 To develop an understanding amongst the students about the process design. 5 To develop an understanding amongst the students of the various types of plant layouts

Course Outcomes : The students will be able to apply the basics of operations CO1 management in real life business situations The students will be able to appreciate the various techniques CO2 that can be used for productivity improvement The student will be able to apply the concept of PLC & TLC CO3 for decision making CO4 CO5

The students will be able to identify the various types of process and operations system. The student would be able to analyse the pros and cons of various plant layouts

Domain Cognitive Cognitive Cognitive, Cognitive, Psychomotor & Affective Cognitive, Psychomotor

Unit Number

Details

1

Introduction to Operations Management: Systems Approach, Differentiating between goods and services, Production management vs. Operations management, Input-Output transformation model, Evolution and scope of Operations Management, Servicing as a part of Operations Management, Manufacturing trends in India, OM’s future challenges. Productivity: Concept and Definitions, Factors contribution to productivity

Level Understand, Remembering Understand, Remembering Understand, Apply Understand, Remembering & Apply Understand, Apply

Hours

12 10

2

3

4

5

improvement, Techniques for productivity improvement Product Design & Development: Concept of Product Life Cycle (PLC) & Technology Life Cycle (TLC), Product Development Process: Funnel Approach, Product Platform, Modular Approach, Target Costing, Value Engineering, Reverse Engineering, Concurrent Engineering, Design for Manufacturability, Quality Function Deployment, Mass Production v/s Mass Customization, Flexible Manufacturing System (FMS), Planning PremiseAssemble to order(ATO), Make to Order(MTO), Make to Stock (MTS), BCG Matrix and Ansoff Model Process Design: Design of processes, Determinants of process characteristics in Operations- Flow, Volume & Variety, Types of Processes & Operations Systems, Process-product matrix, Process Design issues in Services Systems, Product-services matrix. Plant Location & Layout: Plant Location: Globalization of operations, Factors affecting location decisions, Qualitative and Quantitative Location planning methods, Plant Layout : Implications of Layout Planning, Types of Layouts: Process layout, Product layout, Group Technology Layout, Fixed position Layout, Performance Measures for layout design, Introduction to Lean processing in operations TPS, JIT. Case studies on operational Strategies Total Hours

14

12

12

60

Notes, If any 1 Latest Editions should be referred. Resources Recommended Books

1. Mahadevan,B; Operations Management: Theory & Practice, Pearson Education 2. Chary, Production & Operations Management, Tata McGraw Hill

Reference Books

1 2 3 4 5 6 7 8

Heizer, Jay; Render, Barry et al. Operations Management, Pearson Education. Gaither, Norman; Frazler, Greg. Operations Management, Cengage Learning. Stevenson, William J., Operations Management, Tata McGraw Hill . Buffa, Eduard S &Sarin, Rakesh K; Modern Productions/ Operations Management, Springer Kachru, Upendra, Production & Operations Management, Excel Books Chase, Richard B, Jacobs &Auilano, Operations Management for Competitive Advantage, Tata McGraw Hill Ray Wild., Production & Operations Management, Cengage Learning Cassel Adam Everett E & Ebert Ronald J: Production & Operations Management: Concepts models & Behavior, Prentice Hall

School of Commerce & Management Studies Course Code: PMA 206 Course: Business Ethics & Corporate Governance Max. Time for Theory Exam : 3 Hrs.

Programme: M.B.A First Year-Semester - II L T P C 4 --4 Max. University Theory Examination:50 Marks Continuous Internal Assessment:50 Marks

Course Objectives : 1 Students will be able to understand the importance of ethical practices in business. Students will gain knowledge about corporate governance and its relevance in the business 2 environment. 3 To enable students to critically examine ethical dilemmas Students will be able to understand the importance of governance mechanisms in a globalised 4 economy 5 Students will be able to understand the legislative framework of Corporate governance in India

Course Outcomes : Integrate and apply contemporary Ethics & Governance CO1 issues in a business context Critically analyse and apply ethics to contemporary business CO2 practice Critically analyse key perspectives on corporate social CO3 responsibility and their application CO4

Evaluate different corporate ownership structures and their key governance features

CO5

Critically analyse and apply corporate governance perspectives to contemporary business practice

Domain Cognitive Cognitive Cognitive, Cognitive, Psychomotor & Affective Cognitive, Psychomotor

Unit Number

Details

1

An Overview of Business ethics. Business Ethics – Concept, Characteristics, Importance and Need for business ethics. Indian Ethos, Ethics and Values, Work Ethos. Essentials of Corporate Laws

2

Level Understand, Remembering Understand, Remembering Understand, Apply Understand, Remembering & Apply Understand, Apply

Hours 10 14

3

4

5

(a) Company – types, formation and related procedures. (b) Director- roles, responsibilities, qualification, disqualification, appointment/re-appointment, retirement, resignation, removal, remuneration, powers, duties, Director’s Identification Number (DIN), Loans to Directors, Office or Place of Profit (c) Cost Accountant – Appointment, Role and Responsibilities – with special reference to Certification, Compliance Report and Performance Evaluation of the Organization. d)Roles and Responsibilities of Chartered Accountant and Company Secretary e) Corporate Social Responsibilities. Governance (a) Basic understanding of Corporate Governance (b) Tools for ensuring Governance: (i) Cost Audit Methodology and Corporate Governance (ii) Internal Audit for Governance – nature, scope, function, planning process, investigation of fraud, internal audit reports (iii) Statutory Audit for Governance (iv) An introduction to e-governance . (v) Internal Financial Control system Legislative Framework of Corporate Governance in India • Under Listing Agreement, SEBI Guidelines, Companies Act • Corporate Governance in • PSUs • Banks • Insurance Companies. Corporate Governance and Other Stakeholders • Employees • Customers • Lenders • Vendors • Government • Society. a)Gandhian Approach in Management and Trusteeship, Importance and relevance of trusteeship principle in Modern Business, Gandhi’s Doctrine of Satya and Ahimsa, • Emergence of new values in Indian Industries after economic reforms of 1991. b)Ethical Principles in Business,Ethics in Marketing and Advertising, Human Resources Management, Finance and Accounting, Production, Information Technology, Copyrights and Patents. Total Hours

14

12

10

60

Notes, If any 1 Resources Recommended Books

1. Corporate Governance and Ethics:-ZabihollahRezaee. 2. Business Ethics And Corporate Governance:- B N Ghosh- McGraw Hill education 3. Business Ethics and Corporate Governance:-S Chand publication. Author:- Dr.S.S.Khanka 4. Business Ethics: - O.C. Ferrel, John Paul Fraedrich, Linda Ferrell. 5. Business Ethics: - GautamPherwani.

6. A Study in Business Ethics - Rituparna Raj. 7. Business Ethics and Corporate Governance S. K. Bhatia. 8. Business Ethics – Mc-Graw Hill Raj Agarwal. School of Commerce and Management Studies Course Code: PMA 207 Course: Computer Applications for Management Max. Time for Theory Exam : 3 Hrs.

L 4

T --

Programme: MBA First Year-Semester - II P C -4

CIA: 50 Marks Max. University Theory Examination:50 Marks

Objectives 1 To develop conceptual understanding about latest developments in the field of 2 3 4

Information System To learn to use Database System and System Analysis and Design Concept for developing prototypes To learn from, with a view to emulate, entrepreneurial ventures in e-Commerce and m-Commerce To understand various e-Business Models and Enterprise Applications

Course Outcomes: CO1 Student will develop an understanding of the concept of Information System CO2 The student will able to apply Database System and System Analysis for prototype development CO3 Student will develop an understanding of the concept of Decision Support System CO4 Student will be able to appreciate the management issues related to MIS CO5 Unit Number

1

Students will be able to analysethe applications of MIS

Domain Cognitive Cognitive Cognitive Cognitive, Psychomotor & Affective Cognitive, Psychomotor

Level Understand, Remembering Understand, Remembering Understand, Apply Understand, Remembering & Apply Understand, Apply

Description

Hours

Management Information Systems: Need, Purpose and Objectives - Data, Information, Knowledge – Types of Information Systems - Information as a strategic resource - Use of information for competitive advantage Information Technology Infrastructure: Information Systems Architecture – Mainframe, Client Server, Web Based, Distributed, Grid, Cloud Overview of Hardware, Software, Storage and Networking Devices – Networks Types - Topologies of Networks

12

2

3

4

5

Data Base Management Systems: Concept – Relational Model Applications – DBMS Architecture Systems Engineering Analysis and Design: Systems Concept - Systems Development Life Cycle - Assessing Enterprise Information requirements – Alternative System Building Approaches - Prototyping - Rapid Development Tools – CASE Tools – Object Oriented Systems (Only introduction to these tools & techniques) Decision Support Systems: Data Warehousing and Data Mining -Business Intelligence and Analytics - Group Decision Support Systems – Executive Information Systems - Executive Support Systems – Geographical Information Systems - Expert Systems and Knowledge Based Expert Systems – Artificial Intelligence Digital firm Perspective: MIS Model for a digital firm – Organization Structure for digital firm – e-Business Models and Applications – Mobile computing, Call Centers, BPO, BPO Vs KPO. Management Issues in MIS: Information Security and Control Quality Assurance -Ethical and Social Dimensions - Intellectual Property Rights as related to IT Services / IT Products Enterprise Content Management – role of content management – ERP and other transaction related records, web content, and other unstructured content. Integrating Content management in organizational workflows and ERP systems etc Examples of content management tools and applications in various businesses. Applications of MIS and ERP in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies.

12

11

13

12

60 Resources Recommended Books

1. MIS-Bidgoli/Chattopadhyay- CengageLearning 2. Learning Management Information Systems by Obrien, Marakas and Ramesh Behl, TMGH 3. Management Information Systems by Dr. D. B. Bharati& Rohan

Dahivale Himalaya Publications 4. Management Information Systems by Jawadekar, TMGH, 4 th

Edition 1. Management Information Systems by Jaiswal and Mittal, Oxford

Reference Books

University Press 2. Decision Support Systems and Intelligent Systems by Turban and Aronson, Pearson Education Asia

School of Commerce & Management Studies Course Code: PMA 211 Course: Life Skills Lab

L --

T --

Programme: M.B.A First Year-Semester - II P C 2 --

Objective 1 2 3 4

The course is aimed at equipping the students with necessary techniques and skills of communication and inspires them to perform as per the expected corporate guidelines. The main aim is to understand the intricacies of effective communication and significance of oral, visual, audio-visual forms of communication. To understand the significance of body language in public appearance. To understand the importance of inter-personal communication in an organization; to develop confidence and acquire skills to project positive image in front different stakeholders.

Course Outcomes :

Domain

Level Understan d, Rememberin g Understan d, Rememberin g

CO1

Students can employ principles of effective group communication to cultivate trust and understanding, increase open participation, and Cognitive strengthen decision making in work groups and teams.

CO2

Students will build an understanding of different organizational cultures, business practices, and social norms to communicate more Cognitive effectively in domestic and cross-cultural business contexts.

CO3

Students as a team, design and deliver a presentation that both informs and persuades, using an appropriate visual support strategy Cognitive, and adhering to a specified time limit.

Understan d, Apply

CO4

Cognitive, Students with great communication skills tend to have a better and Psychomotor impressive personality. & Affective

Understan d, Rememberin g & Apply

Students will be ready to compete in the job market after completion Cognitive, of this course. Psychomotor

CO5

Unit Number 1

2

3

4

5

Details Introduction to Communication: Meaning, definition, Objectives, functions, Merits-demerits and Types of Communication, Silence as communication. 7C’s of Written Communication: Business Report writing. Different kind of correspondence linked to Banking and different Agencies also Interoffice memos, minutes, Circulars & notices, Business Messages etc. Understanding right style and tone in formal written communication. Business Communication Etiquette :Telephone etiquettes; Net etiquettes; Legal Aspects of Business Communication, Role of technology in business communication. Trans Cultural Human Values in Management: Relevance of Values in management, Need for values in global change, Personal growth and Lessons from Ancients Gurus, Secular versus Spiritual values in Management. Understanding Grooming Standards: Formal and informal Grooming, knowing the importance of it in the corporate world. Right understanding on Grooming standard –Dressing, Hygiene, makeup etc. Right aspect would be shown and discussed in the class, thus correction would be guided at the end of session. Total

Understan d, Apply

Marks 5

7

5

6

7 30

Term Work: Term Work assessment shall be conducted for the Project, Tutorials and Seminar. Term work is continuous assessment based on work done, submission of work in the form of report/journal, timely completion, attendance, and understanding. It should be assessed by subject teacher of the institute. At the end of the semester, the final grade for a Term Work shall be assigned based on the performance of the student and is to be submitted to the University. Practical/Oral/Presentation: Practical/Oral/Presentation shall be conducted and assessed jointly by internal and external examiners. The performance in the Practical/Oral/Presentation examination shall be assessed by at least a pair of examiners appointed as examiners by the University. The examiners will prepare the mark/grade sheet in the format as specified by the University, authenticate and seal it. Sealed envelope shall be submitted to the head of the department or authorized person. Notes, If any 1

Latest edition of the readings may be used.

Resources 1. Carnegie Dale, How to win Friends and Influence People, New York: Simon &

Recommended Books Reference Books

2. 1. 2. 3. 4. 5. 6. 7. 8.

Schuster, 1998. Thomas A Harris, I am ok, You are ok , New York-Harper and Row, 1972 Daniel Coleman, Emotional Intelligence, Bantam Book, 2006 Bhatia R.C. Business Communication. Ane Books, New Delhi. Lesikar, R.V. &Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the Internet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall of India Pvt. Ltd. Madhukar RK, Business Communication, Vikas Publishing House. Munter Mary, Guide to Managerial communication, PHI. Smelltzer, Managerial Communication. McGraw Hill. Chhabra T.N. Business Communication: Concepts and Skills, Sun India Publications.