Lampiran 1 Kuesioner Penelitian Pengaruh Brand Image

Brand Image (X 1) 1 Acer merupakan merek dengan teknologi yang baik. 2 Acer merupakan merek yang mencerminkan status sosial yang tinggi. 3 …...

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Lampiran 1 Kuesioner Penelitian Kuesioner Penelitian Pengaruh Brand Image, Customer Satisfaction terhadap Brand Loyalty melalui Brand Attitude pada Laptop Acer di Surabaya Kepada Bapak/Ibu/Saudara/i yang terhormat, silahkan mengisi kuesioner berikut yang bertujuan mengetahui pengaruh Brand Image, Customer Satisfaction terhadap Brand Loyalti, melalui Brand Attitude pada Laptop Acer di Surabaya. Sebelumnya, saya ucapkan terimakasih sebesar-besarnya atas perhatian dan waktu Bapak/Ibu/Saudara/i. Kuesioner tersebut terdiri dari 2 bagian yaitu: Bagian I Pernyataan pada bagian I merupakan pernyataan yang berhubungan dengan identitas responden. Berilah tanda silang (X) yang sesuai dengan pilihan anda. 1.

2.

3.

4.

Apakah anda memiliki dan menggunakan laptop Acer ? a.

Ya

b.

Tidak

Domisili anda saat ini? a.

Kota Surabaya

b.

Luar Kota Surabaya

Apakah jenis kelamin anda ? a.

Laki-Laki

b.

Perempuan

Berapakah usia anda saat ini ? a.

< 15 tahun

5.

6.

b.

15-25 tahun

c.

> 25 tahun

Apakah pekerjaan anda saat ini? a.

Pelajar

b.

Mahasiswa/i

Kapan terakhir kali anda melakukan pembelian laptop Acer ? a.

≤ 1 tahun

b.

> 1 tahun

Bagian II Pernyataan pada poin II (pernyataan yang berkaitan dengan variabel Brand Image, Customer Satisfaction terhadap Brand Loyalti, melalui Brand Attitude pada Laptop Acer di Surabaya. Oleh karena itu Bapak/Ibu/Saudara/i dimohon untuk memberikan tanda cek () pada salah satu kolom jawaban yang sesuai dengan pilihan anda). Keterangan: STS = TS = N = S = SS =

Sangat Tidak Setuju Tidak Setuju Netral Setuju Sangat Setuju

NO PERNYATAAN Brand Image (X1) 1

STS

3

Acer merupakan merek dengan teknologi yang baik. Acer merupakan merek yang mencerminkan status sosial yang tinggi. Laptop Acer mudah digunakan.

4

Laptop Acer dapat diandalkan.

5

Acer adalah merek yang sukses.

2

Customer Satisfaction (X2) 1

Saya puas menggunakan laptop Acer karena dapat dioperasikan dengan mudah. 2 Saya puas menggunakan laptop Acer karena kinerjanya efektif. 3 Saya puas menggunakan laptop Acer karena kinerjanya efisien. 4 Saya puas menggunakan laptop Acer karena responsivitas layar atas stylus atau pergerakan mouse yang baik. Brand Attitude (Y1) 1

2

Saya memiliki sikap yang terhadap laptop Acer kualitasnya yang tinggi. Saya memiliki sikap yang terhadap laptop Acer mencerminkan barang mahal.

positif karena positif karena yang

TS

N

S

SS

3

4

Saya memiliki sikap yang positif terhadap laptop Acer karena laptop Acer diminati oleh banyak orang. Saya sangat menyukai laptop Acer.

Brand Loyalty (Y2) 1

2

3

Saya akan tetap memilih menggunakan laptop Acer pada masa yang akan datang. Saya cenderung memilih merek Acer pada pembelian laptop di masa mendatang. Saya akan mengajak dan mendorong teman dan kerabat untuk menggunakan laptop Acer.

Lampiran 2 Hasil Pengisian Kuesioner Brand Image (X1) BI3 BI4

BI5

Customer Satisfaction (X2) CS1 CS2 CS3 CS4

BI1

BI2

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BA1

Brand Attitude (Y1) BA2 BA3 BA4

BL1

Brand Loyalty (Y2) BL2

BL3

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5

4

4

5

4

5

4

5

5

5

4

5

3

5

4

4

4

4

5

3

5

5

4

4

5

4

3

5

4

4

5

5

4

4

5

5

5

5

5

4

4

4

4

4

5

4

5

4

4

4

4

4

5

5

4

5

5

5

5

5

4

5

4

5

4

5

5

5

4

5

5

4

5

5

5

4

4

4

4

4

4

4

5

5

5

5

5

4

5

4

5

4

4

4

5

5

5

5

5

5

4

5

5

Lampiran 3 Statistik Deskriptif Variabel Penelitian Descriptives Descriptive Statistics N BI1 BI2 BI3 BI4 BI5 BI Valid N (listwise)

Minimum 150 150 150 150 150 150 150

Maximum

3 3 3 3 3 3.00

5 5 5 5 5 5.00

Mean 4.28 4.31 4.39 4.45 4.30 4.3453

Std. Deviation .592 .590 .578 .585 .599 .41508

Descriptive Statistics N CS1 CS2 CS3 CS4 CS Valid N (listwise)

Minimum 150 150 150 150 150 150

3 3 3 3 3.00

Maximum 5 5 5 5 5.00

Mean 4.39 4.35 4.35 4.41 4.3767

Std. Deviation .578 .592 .602 .604 .42048

Descriptive Statistics N BA1 BA2 BA3 BA4 BA Valid N (listwise)

Minimum 150 150 150 150 150 150

Maximum

3 3 3 3 3.00

5 5 5 5 5.00

Mean 4.28 4.31 4.39 4.33 4.3283

Std. Deviation .614 .569 .601 .573 .41383

Descriptive Statistics N BL1 BL2 BL3 BL Valid N (listwise)

Minimum 150 150 150 150 150

3 3 3 3.00

Maximum 5 5 5 5.00

Mean 4.37 4.28 4.31 4.3222

Std. Deviation .586 .687 .557 .44272

Lampiran 6 Hasil Analisis SEM Analysis Summary Date and Time Date: 06 Januari 2012 Time: 13:00:23 Title Skripsi: 06 Januari 2012 13:00 Groups Group number 1 (Group number 1) Notes for Group (Group number 1) The model is recursive. Sample size = 150 Variable Summary (Group number 1) Your model contains the following variables (Group number 1) Observed, endogenous variables BI1 BI2 BI3 BI4 BI5 CS1 CS2 CS3 CS4 BA1 BA2 BA3 BA4 BL1 BL2 BL3 Unobserved, endogenous variables Brand Image Cust Sat Brand Attitude Brand Loyalty Unobserved, exogenous variables E1 E2 E3 E4 E5 E7 E8 E9 E10 E12 E13 E14 E15 E17 E18

E19 E6 E16 E11 E20 Variable counts (Group number 1) Number of variables in your model: 40 Number of observed variables: 16 Number of unobserved variables: 24 Number of exogenous variables: 20 Number of endogenous variables: 20 Parameter summary (Group number 1) Weights Covariances Variances Fixed 24 0 0 Labeled 0 0 0 Unlabeled 15 0 20 Total 39 0 20

Means 0 0 0 0

Lampiran 6 (Lanjutan) Hasil Uji Normalitas Assessment of normality (Group number 1) Variable Min max skew c.r. BL3 3,000 5,000 -,043 -,216 BL2 3,000 5,000 -,422 -2,111 BL1 3,000 5,000 -,303 -1,514 BA4 3,000 5,000 -,152 -,758 BA3 3,000 5,000 -,422 -2,112 BA2 3,000 5,000 -,109 -,546 BA1 3,000 5,000 -,248 -1,239 CS4 3,000 5,000 -,489 -2,446 CS3 3,000 5,000 -,321 -1,603 CS2 3,000 5,000 -,293 -1,463 CS1 3,000 5,000 -,310 -1,548 BI5 3,000 5,000 -,225 -1,127 BI4 3,000 5,000 -,497 -2,484 BI3 3,000 5,000 -,310 -1,548 BI2 3,000 5,000 -,199 -,994 BI1 3,000 5,000 -,168 -,839 Multivariate

kurtosis -,640 -,848 -,711 -,659 -,674 -,627 -,620 -,648 -,667 -,680 -,752 -,614 -,680 -,752 -,614 -,565 6,501

Intercepts 0 0 0 0

c.r. -1,600 -2,121 -1,777 -1,647 -1,684 -1,567 -1,550 -1,619 -1,667 -1,700 -1,879 -1,534 -1,700 -1,879 -1,535 -1,413 1,659

Total 24 0 35 59

Lampiran 6 (Lanjutan) Hasil Uji Outliers Observations farthest from the centroid (Mahalanobis distance) (Group number 1) Observation number Mahalanobis d-squared p1 p2 44 33,734 ,006 ,588 55 33,359 ,007 ,262 57 32,761 ,008 ,118 54 30,707 ,015 ,179 85 30,492 ,016 ,087 110 29,963 ,018 ,057 98 28,931 ,024 ,076 95 26,572 ,046 ,397 148 26,415 ,048 ,304 38 25,203 ,066 ,540 120 24,781 ,074 ,553 47 24,288 ,083 ,602 81 23,901 ,092 ,626 45 23,550 ,100 ,644 121 23,241 ,107 ,654 113 23,059 ,112 ,623 58 22,846 ,118 ,607 138 22,790 ,119 ,530 140 22,391 ,131 ,599 53 22,109 ,140 ,624 49 21,997 ,143 ,581 93 21,916 ,146 ,525 51 21,766 ,151 ,502 139 21,300 ,167 ,628 20 21,171 ,172 ,602 142 20,495 ,199 ,810 125 20,440 ,201 ,769 50 20,413 ,202 ,713 39 20,051 ,218 ,795 26 19,794 ,230 ,831 59 19,779 ,230 ,782 42 19,729 ,233 ,741 56 19,705 ,234 ,685 143 19,188 ,259 ,841 37 19,169 ,260 ,798 150 19,169 ,260 ,740 112 19,094 ,264 ,712 127 18,838 ,277 ,769 14 18,450 ,298 ,868 62 18,265 ,309 ,886 124 18,022 ,323 ,918 146 17,998 ,324 ,893

Observation number 96 145 116 108 33 102 31 25 132 134 97 123 74 106 129 61 107 18 141 130 117 137 76 118 88 64 11 94 40 105 19 89 91 133 131 77 92 28 16 3 48 7 147

Mahalanobis d-squared 17,813 17,688 17,613 17,538 17,538 17,335 17,335 17,328 17,281 17,223 17,215 17,016 16,958 16,947 16,910 16,879 16,817 16,790 16,671 16,651 16,575 16,509 16,420 16,354 16,234 15,956 15,862 15,855 15,799 15,632 15,610 15,591 15,492 15,442 15,400 15,342 15,296 15,199 15,143 15,016 14,975 14,928 14,904

p1 ,335 ,342 ,347 ,352 ,352 ,364 ,364 ,365 ,368 ,371 ,372 ,385 ,388 ,389 ,391 ,393 ,398 ,399 ,407 ,409 ,414 ,418 ,424 ,429 ,437 ,456 ,463 ,463 ,467 ,479 ,480 ,482 ,489 ,493 ,496 ,500 ,503 ,510 ,514 ,523 ,526 ,530 ,532

p2 ,911 ,913 ,904 ,893 ,858 ,888 ,851 ,811 ,783 ,760 ,708 ,757 ,734 ,682 ,643 ,598 ,572 ,524 ,537 ,483 ,468 ,446 ,440 ,419 ,434 ,558 ,558 ,497 ,471 ,522 ,472 ,421 ,425 ,396 ,362 ,339 ,310 ,313 ,291 ,314 ,282 ,256 ,219

Observation number 6 52 109 17 9 135 13 136 72 149 115 104 128 87 122

Mahalanobis d-squared 14,724 14,716 14,661 14,613 14,594 14,526 14,524 14,438 14,414 14,352 14,327 14,287 14,147 14,058 14,046

p1 ,545 ,546 ,550 ,553 ,555 ,560 ,560 ,566 ,568 ,573 ,574 ,577 ,588 ,594 ,595

p2 ,269 ,222 ,203 ,182 ,150 ,140 ,107 ,105 ,085 ,077 ,061 ,050 ,060 ,059 ,044

BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 CS2 CS1 BI5 BI4 BI3 BI2 BI1

BL3 BL2 BL1 BA4

Sample Moments (Group number 1) Sample Covariances (Group number 1) BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 CS2 ,308 ,146 ,468 ,090 ,082 ,341 ,051 ,062 ,171 ,327 ,090 ,083 ,146 ,152 ,359 ,128 ,079 ,103 ,111 ,123 ,322 ,099 ,068 ,095 ,102 ,123 ,059 ,375 ,084 ,071 ,099 ,078 ,111 ,084 ,124 ,362 ,071 ,056 ,117 ,100 ,110 ,098 ,170 ,177 ,360 ,089 ,114 ,088 ,105 ,094 ,109 ,141 ,101 ,084 ,348 ,070 ,063 ,113 ,158 ,085 ,143 ,117 ,051 ,137 ,154 ,039 ,056 ,148 ,149 ,102 ,119 ,143 ,103 ,123 ,107 ,040 ,095 ,067 ,094 ,091 ,113 ,108 ,082 ,105 ,082 ,023 ,097 ,086 ,098 ,099 ,083 ,063 ,064 ,104 ,081 ,077 ,081 ,086 ,113 ,093 ,117 ,081 ,093 ,140 ,105 ,086 ,068 ,075 ,102 ,130 ,099 ,115 ,111 ,136 ,108 Condition number = 21,751 Eigenvalues 1,923 ,485 ,413 ,393 ,355 ,304 ,280 ,249 ,225 ,191 ,182 ,153 ,145 ,131 ,110 ,088 Determinant of sample covariance matrix = ,000 Sample Correlations (Group number 1) BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 1,000 ,383 1,000 ,277 ,206 1,000 ,161 ,158 ,514 1,000

CS1

BI5

BI4

BI3

BI2

BI1

,332 ,195 ,131 ,085 ,126 ,103

,357 ,186 ,109 ,121 ,083

,340 ,084 ,130 ,095

,332 ,179 ,123

,346 ,167

,348

CS3

CS2

CS1

BI5

BI4

BI3

BI2

BI1

BA3 BA2 BA1 CS4 CS3 CS2 CS1 BI5 BI4 BI3 BI2 BI1

BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 ,271 ,203 ,419 ,443 1,000 ,408 ,203 ,311 ,342 ,363 1,000 ,291 ,163 ,267 ,291 ,336 ,170 1,000 ,251 ,172 ,282 ,228 ,307 ,245 ,337 1,000 ,214 ,137 ,335 ,292 ,307 ,288 ,462 ,489 1,000 ,272 ,283 ,256 ,310 ,267 ,326 ,390 ,283 ,238 ,219 ,160 ,337 ,480 ,247 ,439 ,330 ,146 ,396 ,119 ,137 ,425 ,436 ,285 ,352 ,390 ,286 ,342 ,124 ,238 ,195 ,282 ,260 ,343 ,303 ,234 ,300 ,073 ,245 ,257 ,298 ,286 ,255 ,179 ,185 ,300 ,236 ,201 ,249 ,337 ,263 ,351 ,224 ,263 ,398 ,261 ,169 ,219 ,302 ,367 ,296 ,318 ,312 ,385 Condition number = 21,665 Eigenvalues 5,520 1,289 1,153 1,124 1,016 ,835 ,817 ,705 ,642 ,552 ,516 ,449 ,421 ,383 ,322 ,255 Models Default model (Default model) Notes for Model (Default model) Computation of degrees of freedom (Default model) Number of distinct sample moments: 136 Number of distinct parameters to be estimated: 35 Degrees of freedom (136 - 35): 101 Result (Default model) Minimum was achieved Chi-square = 293,381 Degrees of freedom = 101 Probability level = ,000 Estimates (Group number 1 - Default model) Maximum Likelihood Estimates

CS2

CS1

BI5

BI4

BI3

BI2

BI1

1,000 ,454 ,304 ,239 ,238 ,302 ,309

1,000 ,568 ,390 ,257 ,372 ,304

1,000 ,534 ,316 ,345 ,235

1,000 ,251 ,378 ,276

1,000 ,529 ,362

1,000 ,482

1,000

Lampiran 4 Uji Validitas Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. Brand Brand <--,375 ,121 3,100 Attitude Image Brand <--- Cust Sat ,625 ,162 3,868 Attitude Brand Brand <--1,026 ,213 4,812 Loyalty Attitude Brand BI2 <--1,272 ,210 6,065 Image Brand BI4 <--,949 ,202 4,697 Image Brand BI5 <--,982 ,213 4,619 Image CS1 <--- Cust Sat 1,000 CS2 <--- Cust Sat ,950 ,178 5,341 CS3 <--- Cust Sat 1,024 ,207 4,954 CS4 <--- Cust Sat ,861 ,210 4,099 Brand A1 <--1,000 Attitude Brand BA3 <--1,094 ,212 5,169 Attitude Brand BL1 <--1,000 Loyalty Brand BL3 <--,741 ,162 4,568 Loyalty Brand BI3 <--1,054 ,195 5,411 Image Brand BI1 <--1,000 Image Brand BA2 <--,996 ,200 4,981 Attitude Brand BA4 <--1,107 ,209 5,298 Attitude Brand BL2 <--,732 ,193 3,797 Loyalty

P

Label

,002 par_13 *** par_15 *** par_9 *** par_1 *** par_2 *** par_3 *** par_4 *** par_5 *** par_6

*** par_7

*** par_8 *** par_10

*** par_11 *** par_12 *** par_14

Lampiran 5 Uji Reliabilitas Standardized Regression Weights: (Group number 1 - Default model) Estimate Brand Attitude <--- Brand Image ,442 Brand Attitude <--- Cust Sat ,773 Brand Loyalty <--- Brand Attitude ,883 BI2 <--- Brand Image ,738 BI4 <--- Brand Image ,555 BI5 <--- Brand Image ,561 CS1 <--- Cust Sat ,620 CS2 <--- Cust Sat ,575 CS3 <--- Cust Sat ,610 CS4 <--- Cust Sat ,511 BA1 <--- Brand Attitude ,489 BA3 <--- Brand Attitude ,553 BL1 <--- Brand Loyalty ,601 BL3 <--- Brand Loyalty ,460 BI3 <--- Brand Image ,625 BI1 <--- Brand Image ,578 BA2 <--- Brand Attitude ,529 BA4 <--- Brand Attitude ,590 BL2 <--- Brand Loyalty ,365 Variances: (Group number 1 - Default model) Estimate S.E. C.R. P Label E6 ,117 ,035 3,369 *** par_16 E11 ,128 ,037 3,442 *** par_17 E16 ,017 ,011 1,607 ,108 par_18 E20 ,025 ,022 1,114 ,265 par_19 E1 ,232 ,032 7,290 *** par_20 E2 ,157 ,031 5,159 *** par_21 E3 ,202 ,029 6,870 *** par_22 E4 ,235 ,033 7,122 *** par_23 E5 ,244 ,035 6,936 *** par_24 E7 ,204 ,032 6,398 *** par_25 E8 ,233 ,034 6,934 *** par_26 E9 ,226 ,035 6,414 *** par_27 E10 ,268 ,037 7,202 *** par_28 E12 ,266 ,034 7,781 *** par_29 E13 ,213 ,028 7,671 *** par_30 E14 ,228 ,031 7,406 *** par_31 E15 ,193 ,027 7,206 *** par_32 E17 ,201 ,032 6,353 *** par_33 E18 ,393 ,050 7,894 *** par_34 E19 ,232 ,032 7,340 *** par_35

Squared Multiple Correlations: (Group number 1 - Default model) Estimate Cust Sat ,000 Brand Image ,000 Brand Attitude ,793 Brand Loyalty ,779 BL3 ,212 BL2 ,133 BL1 ,361 BA4 ,348 BA3 ,306 BA2 ,280 BA1 ,240 CS4 ,262 CS3 ,372 CS2 ,331 CS1 ,385 BI5 ,315 BI4 ,309 BI3 ,390 BI2 ,545 BI1 ,335

Cust Sat Brand Image Brand Attitude Brand Loyalty BL3 BL2 BL1 BA4 BA3 BA2 BA1

Matrices (Group number 1 - Default model) Implied (for all variables) Covariances (Group number 1 - Default model) Bra Bra Cust Brand nd nd BL3 BL2 BL1 BA4 BA3 Sat Image Atti Loy tude alty ,128

BA2

BA1

,000

,117

,080

,044

,084

,082

,045

,086

,113

,061 ,060 ,082 ,088 ,087 ,080 ,080

,033 ,033 ,045 ,048 ,048 ,044 ,044

,064 ,063 ,086 ,093 ,092 ,083 ,084

,084 ,083 ,113 ,095 ,094 ,086 ,086

,294 ,061 ,084 ,070 ,070 ,063 ,064

,454 ,083 ,070 ,069 ,063 ,063

,314 ,095 ,094 ,086 ,086

,295 ,101 ,092 ,093

,328 ,091 ,092

,296 ,083

,349

CS4

,110

,000

,069

,071

,052

,052

,071

,076

,075

,069

,069

CS3

,131

,000

,082

,084

,062

,061

,084

,091

,090

,081

,082

CS 4

,36 2 ,11 3

CS2

,121

,000

,076

,078

,058

,057

,078

,084

,083

,076

,076

,10 5

CS1

,128

,000

,080

,082

,061

,060

,082

,088

,087

,080

,080

,11 0

CS3

C S 2

C S 1

, 3 4 8 , 1

, 3

,360

,124

,131

B I5

B I 4

B I 3

B I 2

B I 1

Cust Sat

Brand Image

Bra nd Atti tude

Bra nd Loy alty

BL3

BL2

BL1

BA4

BA3

BA2

BA1

CS 4

CS3

BI5

,000

,114

,043

,044

,033

,032

,044

,048

,047

,043

,043

,00 0

,000

BI4

,000

,111

,041

,043

,032

,031

,043

,046

,045

,041

,041

,00 0

,000

BI3

,000

,123

,046

,047

,035

,035

,047

,051

,050

,046

,046

,00 0

,000

,000

,000

BI2

,000

,148

,056

,057

,042

,042

,057

,062

,061

,055

,056

,00 0

BI1

,000

,117

,044

,045

,033

,033

,045

,048

,048

,044

,044

,00 0

C S 2

C S 1

2 1 , 0 0 0 , 0 0 0 , 0 0 0 , 0 0 0 , 0 0 0

3 2 , 0 0 0 , 0 0 0 , 0 0 0 , 0 0 0 , 0 0 0

B I5

B I 4

B I 3

B I 2

B I 1

, 3 4 0 , 1 1 7 , 1 4 1 , 1 1 1

, 3 3 2 , 1 5 6 , 1 2 3

, 3 4 6 , 1 4 8

, 3 4 8

,3 5 7 ,1 0 9 ,1 2 1 ,1 4 6 ,1 1 4

Implied (for all variables) Correlations (Group number 1 - Default model)

Cust Sat Cust Sat Brand Image Brand Attitu de Brand Loyalt y BL3

Brand Image

Brand Attitu de

Bra nd Loy alty

BL3

BL2

BL1

BA4

BA3

BA2

1,000 ,326 ,312

1,000 ,292

1,000

,289

,271

,259

C S 4

1,000 ,000

1,000

,773

,442

1,000

,682

,391

,883

1,00 0

,314

,180

,406

,460

1,000

BL2

,249

,143

,322

,365

,168

1,00 0

BL1

,410

,235

,530

,601

,276

,219

BA4 BA3 BA2

,456 ,427 ,409

,261 ,245 ,234

,590 ,553 ,529

,520 ,488 ,467

,239 ,224 ,215

,190 ,178 ,171

1,00 0 ,313 ,293 ,281

BA1

,378

,217

,489

,432

,199

,158

,260

CS4

BA 1

,511

,000

,395

,349

,160

,127

,210

,233

,218

,209

1,00 0 ,193

1, 0 0 0

C S 3

C S 2

C S 1

B I 5

B I 4

B I 3

B I 2

B I 1

Cust Sat

Brand Image

Brand Attitu de

Bra nd Loy alty

BL3

BL2

BL1

BA4

BA3

BA2

BA 1

C S 4

C S 3 1, 0 0 0

C S 2

C S 1

CS3

,610

,000

,472

,416

,191

,152

,250

,278

,261

,249

,231

,3 1 2

CS2

,575

,000

,445

,392

,180

,143

,236

,262

,246

,235

,218

,2 9 4

,3 5 1

1, 0 0 0

CS1

,620

,000

,479

,423

,195

,155

,254

,283

,265

,254

,235

,3 1 7

,3 7 9

,3 5 7

1, 0 0 0

,0 0 0

,0 0 0

,0 0 0

B I 5

1 , 0 0 0 , 3 1 2

B I 4

B I 3

BI5

,000

,561

,248

,219

,101

,080

,132

,146

,137

,131

,122

,0 0 0

BI4

,000

,555

,246

,217

,100

,079

,130

,145

,136

,130

,120

,0 0 0

,0 0 0

,0 0 0

,0 0 0

,0 0 0

,0 0 0

,0 0 0

, 3 5 1

,347

,0

,0

,0

,

,410

BI3

,000

,625

,276

,244

,112

,089

,147

,163

,153

,146

,135

,0 0 0

BI2

,000

,738

,327

,288

,133

,105

,173

,193

,181

,173

,160

,0

B I 2

B I 1

1,000 1 , 0 0 0 ,

1,

Cust Sat

BI1

BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 CS2 CS1 BI5 BI4 BI3

,000

Brand Image

,578

Brand Attitu de

,256

Bra nd Loy alty

,226

BL3

,104

BL2

,083

Implied Covariances (Group number 1 - Default model) BL3 BL2 BL1 BA4 BA3 BA2 BA1 ,294 ,061 ,454 ,084 ,083 ,314 ,070 ,070 ,095 ,295 ,070 ,069 ,094 ,101 ,328 ,063 ,063 ,086 ,092 ,091 ,296 ,064 ,063 ,086 ,093 ,092 ,083 ,349 ,052 ,052 ,071 ,076 ,075 ,069 ,069 ,062 ,061 ,084 ,091 ,090 ,081 ,082 ,058 ,057 ,078 ,084 ,083 ,076 ,076 ,061 ,060 ,082 ,088 ,087 ,080 ,080 ,033 ,032 ,044 ,048 ,047 ,043 ,043 ,032 ,031 ,043 ,046 ,045 ,041 ,041 ,035 ,035 ,047 ,051 ,050 ,046 ,046

BL1

,136

BA4

,151

BA3

,141

BA2

,135

BA 1

,125

C S 4

C S 3

C S 2

C S 1

B I 5

0 0

0 0

0 0

0 0

4 1 5

4 6 1

0 0 0

,0 0 0

,0 0 0

,0 0 0

,0 0 0

, 3 2 5

, 3 6 1

,4 2 7

CS4

CS3

CS2

CS1

BI5

BI4

BI3

,362 ,113 ,105 ,110 ,000 ,000 ,000

,360 ,124 ,131 ,000 ,000 ,000

,348 ,121 ,000 ,000 ,000

,332 ,000 ,000 ,000

,357 ,109 ,121

,340 ,117

,332

BI2

BI1

B I 4

B I 3

,321

B I 2

B I 1

1 , 0 0 0

BI2 BI1

BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 CS2 CS1 BI5 BI4 BI3 BI2 BI1

BL3 BL2 BL1 BA4

BL3 ,042 ,033

BL2 ,042 ,033

BL1 ,057 ,045

BA4 ,062 ,048

BA3 ,061 ,048

BA2 ,055 ,044

BA1 ,056 ,044

CS4 ,000 ,000

CS3 ,000 ,000

CS2 ,000 ,000

Implied Correlations (Group number 1 - Default model) BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 1,000 ,168 1,000 ,276 ,219 1,000 ,239 ,190 ,313 1,000 ,224 ,178 ,293 ,326 1,000 ,215 ,171 ,281 ,312 ,292 1,000 ,199 ,158 ,260 ,289 ,271 ,259 1,000 ,160 ,127 ,210 ,233 ,218 ,209 ,193 1,000 ,191 ,152 ,250 ,278 ,261 ,249 ,231 ,312 1,000 ,180 ,143 ,236 ,262 ,246 ,235 ,218 ,294 ,351 ,195 ,155 ,254 ,283 ,265 ,254 ,235 ,317 ,379 ,101 ,080 ,132 ,146 ,137 ,131 ,122 ,000 ,000 ,100 ,079 ,130 ,145 ,136 ,130 ,120 ,000 ,000 ,112 ,089 ,147 ,163 ,153 ,146 ,135 ,000 ,000 ,133 ,105 ,173 ,193 ,181 ,173 ,160 ,000 ,000 ,104 ,083 ,136 ,151 ,141 ,135 ,125 ,000 ,000 Residual Covariances (Group number 1 - Default model) BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 CS2 ,015 ,084 ,014 ,006 -,001 ,027 -,020 -,008 ,076 ,031

CS1 ,000 ,000

BI5 ,146 ,114

BI4 ,141 ,111

BI3 ,156 ,123

CS2

CS1

BI5

BI4

BI3

BI2

BI1

1,000 ,357 ,000 ,000 ,000 ,000 ,000

1,000 ,000 ,000 ,000 ,000 ,000

1,000 ,312 ,351 ,415 ,325

1,000 ,347 ,410 ,321

1,000 ,461 ,361

1,000 ,427

1,000

CS1

BI5

BI4

BI3

BI2 ,346 ,148

BI2

BI1 ,348

BI1

BA3 BA2 BA1 CS4 CS3 CS2 CS1 BI5 BI4 BI3 BI2 BI1

BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 CS3 CS2

BL3 ,020 ,065 ,035 ,031 ,009 ,032 ,009 ,007 ,008 -,012 ,035 ,052

BL2 ,014 ,016 ,005 ,019 -,005 ,057 ,003 ,024 ,064 ,062 ,039 ,035

BL1 ,053 ,017 ,010 ,028 ,033 ,010 ,031 ,104 ,024 ,039 ,028 ,031

BA4 ,050 ,019 ,009 ,002 ,009 ,021 ,070 ,101 ,048 ,047 ,052 ,053

BA3 ,031 ,032 ,032 ,035 ,021 ,011 -,002 ,055 ,046 ,048 ,032 ,082

BA2

BA1

CS4

CS3

CS2

CS1

BI5

BI4

BI3

BI2

BI1

,025 -,024 ,015 ,017 ,034 ,064 ,077 ,072 ,038 ,062 ,055

,026 ,055 ,088 ,065 ,037 ,100 ,067 ,017 ,025 ,071

,000 ,064 -,004 -,059 ,103 ,082 ,064 ,093 ,111

,000 -,040 ,006 ,123 ,105 ,104 ,140 ,136

,000 ,033 ,107 ,082 ,081 ,105 ,108

,000 ,195 ,131 ,085 ,126 ,103

,000 ,077 -,012 -,024 -,032

,000 -,032 -,011 -,016

,000 ,023 ,000

,000 ,019

,000

CS2

CS1

Standardized Residual Covariances (Group number 1 - Default model) BL3 BL2 BL1 BA4 BA3 BA2 BA1 CS4 ,436 2,779 ,275 ,227 ,743 ,020 -,786 2,920 ,919 ,253 ,785 ,450 1,918 1,869 ,807 2,634 ,537 ,674 ,737 1,212 ,740 1,319 ,165 ,342 ,336 1,101 -,896 ,633 1,163 ,575 1,005 ,076 1,226 ,557 1,867 ,000 2,06 ,337 1,172 ,342 ,714 ,601 2,945 ,154 5 1,185 1,74 ,366 ,755 ,396 1,246 2,227 -

CS3

,000 -

,000

BI5

BI4

BI3

BI2

BI1

BL3

BL2 4

BL1

BA4

BA3

BA2

BA1

CS4 ,130

CS1

,357

,099

1,141

2,615

-,077

2,408

1,278

BI5

,251

,719

3,761

3,765

1,946

2,851

3,424

BI4

,326

1,97 5

,889

1,835

1,650

2,746

2,347

BI3

-,451

1,94 1

1,468

1,816

1,764

1,446

,609

2,25 5

3,66 1

BI2

1,328

1,19 7

1,040

1,936

1,138

2,325

,875

3,21 4

BI1

1,988

1,08 5

1,121

2,013

2,935

2,087

2,474

3,81 1

1,98 9 3,48 5 2,85 1

CS3 1,30 5

CS2

CS1

BI5

BI4

,202

1,114

,000 6,92 9 4,75 6

,00 0 2,5 85

,00 0

2,908

3,13 6

,40 2

1,1 09

4,85 6

3,691

4,54 0

,77 9

,36 3

4,69 9

3,775

3,70 5

1,0 48

,53 0

4,18 0 3,66 7

3,716 2,912

BI3

, 0 0 0 , 7 5 6 , 0 1 2

BI2

BI1

,0 00

,6 22

,000

Factor Score Weights (Group number 1 - Default model) BL3 BL2 BL1 BA4 BA3 BA2 BA1 Cust Sat Brand Image Brand Attitude Brand Loyalty

CS4

CS3

CS2

CS1

BI5

BI4

BI3

BI2

BI1 ,016

,035

,020

,054

,074

,062

,060

,048

,104

,147

,132

,159

-,015

-,015

-,019

-,029

,014

,008

,021

,029

,024

,024

,019

-,012

-,016

-,015

-,018

,105

,105

,135

,210

,112

,050

,029

,077

,106

,089

,086

,069

,041

,058

,052

,063

,020

,020

,026

,041

,022

,108

,062

,168

,089

,075

,072

,058

,035

,049

,044

,053

,017

,017

,022

,034

,018

Total Effects (Group number 1 - Default model) Cust Brand Image Brand Attitude Brand Loyalty Sat Brand Attitude ,625 ,375 ,000 ,000 Brand Loyalty ,642 ,385 1,026 ,000 BL3 ,476 ,285 ,761 ,741 BL2 ,470 ,281 ,751 ,732 BL1 ,642 ,385 1,026 1,000 BA4 ,692 ,415 1,107 ,000 BA3 ,684 ,410 1,094 ,000 BA2 ,623 ,373 ,996 ,000 BA1 ,625 ,375 1,000 ,000 CS4 ,861 ,000 ,000 ,000 CS3 1,024 ,000 ,000 ,000 CS2 ,950 ,000 ,000 ,000 CS1 1,000 ,000 ,000 ,000 BI5 ,000 ,982 ,000 ,000 BI4 ,000 ,949 ,000 ,000 BI3 ,000 1,054 ,000 ,000 BI2 ,000 1,272 ,000 ,000 BI1 ,000 1,000 ,000 ,000 Standardized Total Effects (Group number 1 - Default model) Cust Sat Brand Image Brand Attitude Brand Loyalty Brand Attitude ,773 ,442 ,000 ,000 Brand Loyalty ,682 ,391 ,883 ,000 BL3 ,314 ,180 ,406 ,460 BL2 ,249 ,143 ,322 ,365 BL1 ,410 ,235 ,530 ,601 BA4 ,456 ,261 ,590 ,000 BA3 ,427 ,245 ,553 ,000 BA2 ,409 ,234 ,529 ,000 BA1 ,378 ,217 ,489 ,000 CS4 ,511 ,000 ,000 ,000 CS3 ,610 ,000 ,000 ,000 CS2 ,575 ,000 ,000 ,000 CS1 ,620 ,000 ,000 ,000 BI5 ,000 ,561 ,000 ,000 BI4 ,000 ,555 ,000 ,000 BI3 ,000 ,625 ,000 ,000 BI2 ,000 ,738 ,000 ,000 BI1 ,000 ,578 ,000 ,000

Lampiran 6 (Lanjutan) Hasil Uji Hipotesis Direct Effects (Group number 1 - Default model) Cust Sat Brand Image Brand Attitude Brand Loyalty Brand Attitude ,625 ,375 ,000 ,000 Brand Loyalty ,000 ,000 1,026 ,000 BL3 ,000 ,000 ,000 ,741 BL2 ,000 ,000 ,000 ,732 BL1 ,000 ,000 ,000 1,000 BA4 ,000 ,000 1,107 ,000 BA3 ,000 ,000 1,094 ,000 BA2 ,000 ,000 ,996 ,000 BA1 ,000 ,000 1,000 ,000 CS4 ,861 ,000 ,000 ,000 CS3 1,024 ,000 ,000 ,000 CS2 ,950 ,000 ,000 ,000 CS1 1,000 ,000 ,000 ,000 BI5 ,000 ,982 ,000 ,000 BI4 ,000 ,949 ,000 ,000 BI3 ,000 1,054 ,000 ,000 BI2 ,000 1,272 ,000 ,000 BI1 ,000 1,000 ,000 ,000 Standardized Direct Effects (Group number 1 - Default model) Cust Sat Brand Image Brand Attitude Brand Loyalty Brand Attitude ,773 ,442 ,000 ,000 Brand Loyalty ,000 ,000 ,883 ,000 BL3 ,000 ,000 ,000 ,460 BL2 ,000 ,000 ,000 ,365 BL1 ,000 ,000 ,000 ,601 BA4 ,000 ,000 ,590 ,000 BA3 ,000 ,000 ,553 ,000 BA2 ,000 ,000 ,529 ,000 BA1 ,000 ,000 ,489 ,000 CS4 ,511 ,000 ,000 ,000 CS3 ,610 ,000 ,000 ,000 CS2 ,575 ,000 ,000 ,000 CS1 ,620 ,000 ,000 ,000 BI5 ,000 ,561 ,000 ,000 BI4 ,000 ,555 ,000 ,000 BI3 ,000 ,625 ,000 ,000 BI2 ,000 ,738 ,000 ,000 BI1 ,000 ,578 ,000 ,000

Indirect Effects (Group number 1 - Default model) Cust Sat Brand Image Brand Attitude Brand Loyalty Brand Attitude ,000 ,000 ,000 ,000 Brand Loyalty ,642 ,385 ,000 ,000 BL3 ,476 ,285 ,761 ,000 BL2 ,470 ,281 ,751 ,000 BL1 ,642 ,385 1,026 ,000 BA4 ,692 ,415 ,000 ,000 BA3 ,684 ,410 ,000 ,000 BA2 ,623 ,373 ,000 ,000 BA1 ,625 ,375 ,000 ,000 CS4 ,000 ,000 ,000 ,000 CS3 ,000 ,000 ,000 ,000 CS2 ,000 ,000 ,000 ,000 CS1 ,000 ,000 ,000 ,000 BI5 ,000 ,000 ,000 ,000 BI4 ,000 ,000 ,000 ,000 BI3 ,000 ,000 ,000 ,000 BI2 ,000 ,000 ,000 ,000 BI1 ,000 ,000 ,000 ,000 Standardized Indirect Effects (Group number 1 - Default model) Cust Sat Brand Image Brand Attitude Brand Loyalty Brand Attitude ,000 ,000 ,000 ,000 Brand Loyalty ,682 ,391 ,000 ,000 BL3 ,314 ,180 ,406 ,000 BL2 ,249 ,143 ,322 ,000 BL1 ,410 ,235 ,530 ,000 BA4 ,456 ,261 ,000 ,000 BA3 ,427 ,245 ,000 ,000 BA2 ,409 ,234 ,000 ,000 BA1 ,378 ,217 ,000 ,000 CS4 ,000 ,000 ,000 ,000 CS3 ,000 ,000 ,000 ,000 CS2 ,000 ,000 ,000 ,000 CS1 ,000 ,000 ,000 ,000 BI5 ,000 ,000 ,000 ,000 BI4 ,000 ,000 ,000 ,000 BI3 ,000 ,000 ,000 ,000 BI2 ,000 ,000 ,000 ,000 BI1 ,000 ,000 ,000 ,000 Minimization History (Default model) Smalles Negative Iterati Conditi t Diamet NTri eigenval F on on # eigenval er es ues ue

Ratio

Negative eigenval ues

Iterati on

Conditi on #

Smalles t eigenval ue

Diamet er

0

e

8

-,335

9999,0 00

1

e

3

-,128

2,032

2

e *

1

-,052

1,313

3

e

0

59,284

,753

305,38 4 e 0 ,811 3 336,78 5 e 0 ,339 9 313,64 6 e 0 ,109 9 315,09 7 e 0 ,017 4 315,68 8 e 0 ,001 7 Pairwise Parameter Comparisons (Default model) Variance-covariance Matrix of Estimates (Default model)

F 841,0 80 511,6 87 371,7 70 312,4 01 302,8 44 293,7 69 293,3 91 293,3 81 293,3 81

NTri es

Ratio

0

9999,0 00

20

,562

5

,672

5

,778

1

,538

1

1,056

1

1,069

1

1,026

1

1,002

Lampiran 7 Hasil Model Fit Model Fit Summary CMIN Model NPAR CMIN DF P Default model 35 293,381 101 ,000 Saturated model 136 ,000 0 Independence model 16 792,352 120 ,000 RMR, GFI Model RMR GFI AGFI PGFI Default model ,058 ,823 ,761 ,611 Saturated model ,000 1,000 Independence model ,102 ,407 ,328 ,359 Baseline Comparisons NFI RFI IFI TLI Model Delta1 rho1 Delta2 rho2 Default model ,630 ,560 ,722 ,660 Saturated model 1,000 1,000 Independence model ,000 ,000 ,000 ,000 Parsimony-Adjusted Measures Model PRATIO PNFI PCFI Default model ,842 ,530 ,601 Saturated model ,000 ,000 ,000 Independence model 1,000 ,000 ,000 NCP Model NCP LO 90 HI 90 Default model 192,381 144,885 247,518 Saturated model ,000 ,000 ,000 Independence model 672,352 587,028 765,157 FMIN Model Default model Saturated model Independence model RMSEA Model Default model Independence model AIC

FMIN 1,969 ,000 5,318 RMSEA ,113 ,194

F0 1,291 ,000 4,512 LO 90 ,098 ,181

LO 90 ,972 ,000 3,940 HI 90 ,128 ,207

CMIN/DF 2,905 6,603

CFI ,714 1,000 ,000

HI 90 1,661 ,000 5,135 PCLOSE ,000 ,000

Model Default model Saturated model Independence model ECVI Model Default model Saturated model Independence model HOELTER Model Default model Independence model

AIC 363,381 272,000 824,352 ECVI 2,439 1,826 5,533

BCC 372,396 307,030 828,473 LO 90 2,120 1,826 4,960

HOELTER .05 64 28

BIC 468,753 681,446 872,522

HI 90 2,809 1,826 6,155

HOELTER .01 70 30

CAIC 503,753 817,446 888,522

MECVI 2,499 2,061 5,560

Lampiran 8 Hasil Analisis Jalur