Marketing

Dhruv Grewal and Michael Levy ISBN: 978-0-07-802900-4 / 736 pp. Grewal/Levy was designed for today’s ... unifying focus of Basic Marketing has always ...

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Marketing Advertising Principles

Contemporary Advertising, 14th edition Published: 11/30/2012

William Arens, Michael Weigold, and Christian Arens ISBN: 978-0-07-802895-3 / 736 pp. ISBN: 978-0-07-131838-9 (OR)

Presenting Advertising as it is actually Practiced. Known for its current examples, the author’s ability to pull from realworld experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Supplements:

• Connect Advertising • ConnectPlus Advertising

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Advertising and Promotion

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th edition Published: 01/25/2011

George Belch and Michael Belch

ISBN: 978-0-07-340486-8 / 864 pp. ISBN: 978-0-07-131440-4 (GE)

Belch/Belch 9th edition continues its Advertising focus with an emphasis on

IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/ Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century. www.mhhe.com/belch9e Other Formats: • CourseSmart Ebook ISBN: 978-0-07-732536-7 • eBook Online ISBN: 978-0-07-742805-1 • Loose Leaf version ISBN: 978-0-07-742796-2

Supplements:

• Connect Advertising • Connect Plus Advertising

Consumer Behavior

Consumer Behavior: Building Marketing Strategy, 12th edition Published: 02/03/2012

Delbert Hawkins, David Mothersbaugh, and Roger Best

ISBN: 978-0-07-353004-8 / 816 pp. ISBN: 978-0-07-131512-8 (OR)

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer

Available for Spring ©2014 & EARLIER behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. www.mhhe.com/hawkins12e

International Marketing

International Marketing, 16th edition Published: 10/05/2012

Philip Cateora and John Graham

ISBN: 978-0-07-352997-4 / 736 pp.

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology’s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources. Supplements

• Connect International Marketing • ConnectPlus International Marketing

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For more information or to request an examination copy contact your local sales representative or email: [email protected]

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Marketing Global Marketing, 1st edition Published: 02/07/2012

llan Alon and Eugene Jaffe

ISBN: 978-0-07-802927-1 / 560 pp. ISBN: 978-0-07-131820-4 (OR)

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Marketing Management

Marketing Management, 11th edition Published: 10/19/2012

J. Paul Peter and James Donnelly, Jr ISBN: 978-0-07-786105-6 / 864 pp. ISBN: 978-0-07-131555-5 (OR)

Marketing Management, 11e, is a text

and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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Marketing Management: A Strategic Decision-Making Approach, 8th edition Published: 01/31/2012

John Mullins and Orville Walker ISBN: 978-0-07-802879-3 / 576 pp. ISBN: 978-0-07-132637-7 (IE)

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors’ wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multinational giants. This edition continues to be the most

Available for Spring ©2014 & EARLIER current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. www.mhhe.com/mullins8e . . . . . . . . . . . . . . . . . . . . .

Preface to Marketing Management, 13th edition Published: 01/11/2012

J. Paul Peter and James Donnelly, Jr ISBN: 978-0-07-802884-7 / 288 pp. ISBN: 978-0-07-131802-0 (OR)

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. www.mhhe.com/peterdonnelly13e

Marketing Principles

Marketing, 4th edition Published: 01/03/2013

Dhruv Grewal and Michael Levy ISBN: 978-0-07-802900-4 / 736 pp.

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

For more information or to request an examination copy contact your local sales representative or email: [email protected]

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Marketing With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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Basic Marketing, 19th edition Published: 03/01/2013

William Perreault, Jr., Joseph Cannon and E. Jerome McCarthy ISBN: 978-0-07-802898-4 / 832 pp. ISBN: 978-1-259-06076-2 (OR)

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

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Marketing: The Core, 5th edition Published: 10/19/2012

Roger Kerin, Steven Hartley, William Rudelius, and Erin Steffes ISBN: 978-0-07-802892-2 / 544 pp.

Marketing: The Core 5/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary,

cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

• High Engagement Style—Easy-to-read, interactive, writing style that engages students through active learning techniques. • Personalized Marketing—A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. • Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. • Integrated Technology—The use of powerful technical resources and learning solutions. • Traditional and Contemporary Coverage— Comprehensive and integrated coverage of traditional and contemporary concepts. • Rigorous Framework—A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Supplements:

• Connect Marketing with LearnSmart • ConnectPlus Marketing with LearnSmart

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Available for Spring ©2014 & EARLIER Annual Editions: Marketing 12/13, 35th edition Published: 03/16/2012

Dushkin, John Richardson, and Nisreen Bahnan

ISBN: 978-0-07-352870-0 / 192 pp.

The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor’s Resource Guide with testing materials. Using Annual Editions in the Classroom is a general guide that provides a number of interesting and functional ideas for using Annual Editions readers in the classroom. www.mhhe.com/annualeditions . . . . . . . . . . . . . . . . . . . . .

Essentials of Marketing, 13th edition Published: 09/20/2011

William Perreault, Jr., Joseph Cannon, and E. Jerome McCarthy ISBN: 978-0-07-802888-5 / 728 pp. ISBN: 978-0-07-131702-3 (OR)

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they

For more information or to request an examination copy contact your local sales representative or email: [email protected]

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Marketing preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e– and all of the other teaching and learning materials that accompany it – will satisfy every instructor and students’ needs. Building on Pioneering Strengths

This author team pioneered an innovative structure— using the “four Ps” with a managerial approach—for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. What’s different about Essentials of Marketing?

The success of this franchise is not the result of a single strength—or one longlasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text’s four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety

of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the text website helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat “special” topics—like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing—in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. The comprehensive package of materials gives instructors the flexibility to teach marketing their way- or for the student, the ability to learn marketing their way. www.mhhe.com/PerreaultEss13e Supplements:

• Connect Marketing with LearnSmart • Connect Plus Marketing with LearnSmart

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Essentials of Marketing with Practice Marketing and Connect+ Access Cards, 13th edition William Perreault, Jr., Joseph Cannon, and E. Jerome McCarthy ISBN: 978-0-07-792981-7

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Available for Spring ©2014 & EARLIER Marketing, 11th edition Published: 02/10/2012

Roger Kerin, Steven Hartley, and William Rudelius

ISBN: 978-0-07-802889-2 / 800 pp.

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles. This text and package is designed to meet the needs of a wide spectrum of faculty— from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. www.mhhe.com/kerin11e Supplements:

• Connect Marketing with LearnSmart • Connect Plus Marketing with LearnSmart

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For more information or to request an examination copy contact your local sales representative or email: [email protected]

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Marketing M: Marketing, 3rd edition Published: 01/19/2012

Dhruv Grewal and Michael Levy ISBN: 978-0-07-802885-4 / 464 pp.

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this valuebased approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. www.mhhe.com/grewalM3e Supplements:

• Connect Marketing with LearnSmart • Connect Plus Marketing with LearnSmart . .

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Marketing Research

Essentials of Marketing Research, 3rd edition Published: 09/07/2012

Joseph Hair, Jr, Mary Wolfinbarger, Robert Bush, and David Ortinau. ISBN: 978-0-07-802881-6 / 416 pp. ISBN: 978-0-07-131837-2 (OR)

approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Product Design

Product Design and Development, 5th edition Published: 05/05/2011

Karl Ulrich and Steven Eppinger

ISBN: 978-0-07-340477-6 / 432 pp. ISBN: 978-0-07-108695-0

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

Available for Spring ©2014 & EARLIER Retail Management

Retailing Management, 8th edition Published: 01/19/2011

Michael Levy and Barton Weitz

ISBN: 978-0-07-353002-4 / 704 pp. ISBN: 978-125-901017-0 (IE)

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services. www.mhhe.com/levy8e Supplements:

• Connect Marketing

• Connect Plus Marketing

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented For more information or to request an examination copy contact your local sales representative or email: [email protected]

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Marketing Selling

Fundamentals of Selling, 13th edition Published: 03/11/2013

Charles Futrell ISBN: 978-0-07-786101-8 / 704 pp. ISBN: 978-1-259-06055-7 (OR)

Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-bystep selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first. . . . . . . . . . . . . . . . . . . .

Survey of Economics

ABCs of Relationship Selling, 12th edition Published: 10/19/2012

Charles Futrell

ISBN: 978-0-07-802893-9 / 576 pp. ISBN: 978-0-07-132629-2 (IE)

ABC’s of Relationship Selling 12e trains readers on a specific, yet generic, stepby-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students

the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

Services Marketing

Services Marketing, 6th edition Published: 03/12/2012

Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler ISBN: 978-0-07-811205-8 / 704 pp. ISBN: 978-0-07-108696-7 (IE)

Services Marketing, 6/e, is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually Urban Economics all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow’s businesses as they attempt to build strong relationships with their customers.

Available for Spring ©2014 & EARLIER Strategic Marketing

Marketing Strategy: A Decision Focused Approach, 10th edition Published: 01/25/2013

Orville Walker and John Mullins

ISBN: 978-0-07-802894-6 / 384 pp. ISBN: 978-1-259-01090-3 (IE)

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/ inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. . . . . . . . . . . . . . . . . . . .

Strategic Marketing, 10th edition Published: 06/21/2012

David Cravens and Nigel Piercy

ISBN: 978-0-07-802890-8 / 672 pp. Hardcover ISBN: 978-0-07-132623-0 (IE)

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.

For more information or to request an examination copy contact your local sales representative or email: [email protected]

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Marketing Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. www.mhhe.com/cravens10e

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Urban Economics

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