My Pavilion My Way

2 In Store To What My Pavilion My Way Objective: Create a demand gen contest with attractive prizes to increase purchase consideration among TA Campai...

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My Pavilion My Way To

Objective: Create a demand gen contest with attractive prizes to increase purchase consideration among TA

Campaign Period: 8 May – 31 May 2017 Redemption Submission Deadline: 7 June 2017

WhatTarget Audience: Gen z/Teens and mature millennials 15 years and above Key Strategy: • Create an EU demand gen contest with attractive redemption gift • Amplify the contest via Social platform

Social Social Amplification • Campaign shout out in Facebook HP Malaysia

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• Campaign shout out in HP Online Store

In Store POSM • Campaign flyer • Shelf Talker • Bunting

In Store

Contest Summary Contest submission flow

Step 1 : Purchase Purchase selected HP PCs from any HP Authorized Retailers during campaign period of 8 May – 31 May 2017 at HP Authorized Reseller Outlets or HP Online Store Malaysia

Step 2 : Log on to Microsite Log on to http://hpmycontest.com . Complete the redemption form. Choose preferred shopping voucher worth up to RM150 and stand a chance to win a travel voucher worth RM10k

Step 3 : Join Contest to Win Grand Prize Download HP Pavicam from App store or Play store, pose a travel photo with the app and share it on Facebook with #HPMYContest and together with a creative caption

Step 4 :Verification

Agency will release the shopping vouchers upon verification and end user will be notified for the delivery.

How to identify: • Grand Prize winner: - Share your dream destination with a photo of you in it on Facebook with #HPMYContest together with a creative caption - HP will pick 5 lucky winner with their most creative photo and caption -Winner need to retain the original receipt as proof of purchase. Lucky Winner will be notified by phone for verification purpose. 3

Contest Mechanics

Purchase any HP Pavilion, Envy series and above

Purchase any HP Spectre, Omen Series and above

H&M Gift Card 4

Aeon Shopping Voucher

Parkson Shopping Voucher

*All promotions valid while stock last, first come first served basis. Not valid with any other promotions.

Contest Prize

Win a Travel Voucher worth RM10,000!!

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Social Amplification HP Malaysia Facebook page •Campaign shout out in HP MY Facebook

HP Online Store •Campaign shout out in HP MY Online Store

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In Store Display

Desktop & Notebook ShelfTalker

Flyer

Retail coverage: 794 Stores (Nationwide) 7

X Stand Bunting

Thank You