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RESTRICTED DPB5023 Introduction to Research Methodology Version: 090514_1.0_Effective:June 2014 3/10 RESTRICTED SYLLABUS 1.0 FUNDAMENTALS OF BUSINESS ...

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DPB5023 Introduction to Research Methodology

POLYTECHNICS MINISTRY OF EDUCATION MALAYSIA DEPARTMENT OF COMMERCE

COURSE

: DPB5023 INTRODUCTION TO RESEARCH METHODOLOGY

CREDIT(S)

: 3 : NONE

PRE REQUISITE(S)

SYNOPSIS INTRODUCTION TO RESEARCH METHODOLOGY provides an opportunity to develop working knowledge of research method, create student’s understanding in the technique of conducting research work and enable students to use knowledge gained from other disciplines for planning of research efforts. Expose students to a basic understanding of a scientific research process. This course emphasizes selecting an appropriate research title, writing the proposal, preparing and presenting the research proposal. At the end of the course, students should be able to use knowledge and skill to carry out scientific research.

COURSE LEARNING OUTCOMES (CLO) Upon completion of this course, students should be able to: 1.

explain the concept of a scientific research process in the business field. (C2, PLO1)

2.

construct

research

proposal

in

the

related

business

area.

business

area.

(C4, PLO1) 3.

present

a

research

proposal

in

the

related

(A2, PLO3)

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DPB5023 Introduction to Research Methodology

SUMMARY

(LECTURE: TUTORIAL)

SST 1.0

RTA

FUNDAMENTAL OF BUSINESS RESEARCH

(06 : 02)

Describe the business research and explain the business process

2.0

INITIAL STAGES OF BUSINESS RESEARCH

(15 : 05)

Construct the preliminary information gathering and problem definition, developed a theoretical framework and objective setting, discuss the literature survey and discuss the research design and proposal writing

3.0

RESEARCH METHODOLOGY

(12 : 04)

Discuss the data collection methods, identify the population and sampling method process, identify measurement and scaling technique and construct the research instrument

4.0

DATA ANALYSIS

(06 : 02)

Explain the data processing and basic data analysis

5.0

RESEARCH REPORT WRITING

(06 : 02)

Describe the characteristics of a well written report, discuss the content of research report, discuss the needed for oral presentation and discuss the bibliography writing by using APA format

DEPENDENT LEARNING COURSEWORK ASSESSMENT

(04)

RTA – Recommended Time Allocation SST – Suggested Sequence of Topics

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DPB5023 Introduction to Research Methodology

SYLLABUS

1.0

2.0

FUNDAMENTALS OF BUSINESS RESEARCH 1.1

Describe research 1.1.1 Define research 1.1.2 Describe the importance of business research 1.1.3 Explain the scope of business research 1.1.4 Types of research a. Applied research b. Basic research 1.1.5 Describe the ethical issues involved in business research

1.2

Explain business research process 1.2.1 Differentiate between quantitative and qualitative research 1.2.2 Describe the different scientific stages of business research

INITIAL STAGES OF BUSINESS RESEARCH 2.1

Construct preliminary information gathering and problem definition 2.1.1 Identify the broad problem area through several ways 2.1.2 Discuss the source of preliminary information gathering 2.1.3 Define a research problem

2.2

Developing theoretical framework and setting the objective 2.2.1 Comprehend the need for a framework in the research process 2.2.2 Differentiate the different types of variable a. Independent variable b. Dependent variable 2.2.3 Construct theoretical framework 2.2.4 Construct research objective 2.2.5 Construct research question

2.3

Discuss the Literature Survey 2.3.1 Define Literature Review 2.3.2 Purpose of Literature Review 2.3.3 Sources of Literature 2.3.4 Writing up the Literature Review

2.4

Discuss the research design and proposal writing 2.4.1 Explain types of research design a. Exploratory research b. Descriptive research c. Cross sectional and longitudinal research

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RESTRICTED 2.4.2

3.0

4.0

DPB5023 Introduction to Research Methodology

Discuss guidelines for preparing a research proposal a. Tittle of the study b. Tables and contents c. Abstract d. Introduction e. Literature review f. Theoretical framework g. Research methodology h. Contribution of research i. Time frame j. Budget k. Conclusion list of references

RESEARCH METHODOLOGY 3.1

Discuss data collection methods 3.1.1 Differentiate quantitative and qualitative data collection methods 3.1.2 Explain collection of secondary data

3.2

Identify the population and sampling method process 3.2.1 Define population 3.2.2 Discuss sample size 3.2.3 Explain sampling method a. Probability sampling technique b. Non probability sampling technique

3.3

Identify measurement and scaling technique 3.3.1 Describe four basic measurement technique 3.3.2 Discuss the use of scales a. Comparative scales b. Non comparative scales 3.3.3 Explain test of validity and reliability

3.4

Construct research instrument 3.4.1 Explain the basic rule of questionnaire design 3.4.2 Discuss how to validate the survey questionnaire 3.4.3 Explain how to pretest the questionnaire

DATA ANALYSIS 4.1

Explain the data processing and basic data analysis 4.1.1 Discuss statistical analysis 4.1.2 Discuss frequency distribution a. Simple tabulation b. Cross tabulation 4.1.3 Discuss the basic statistics for analysis a. Measurement of central tendency b. Measurement of dispersion

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5.0

DPB5023 Introduction to Research Methodology

Identify graphical method of presenting data a. Histogram b. Bar chart c. Multiple bar chart d. Pie charts e. Table

RESEARCH REPORT WRITING 5.1 5.2 5.3 5.4

Describe the characteristics of a well written report Discuss the content of research report Discuss the needed for oral presentation Discuss bibliography writing by using APA format

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DPB5023 Introduction to Research Methodology

REFERENCES

Main:

Mukesh Kumar, Salim Abdul Talib & T. Ramayah (2013). Business Research Methods.1st Edition. Malaysia-Singapore : Oxford University Press (ISBN: 978-9-83-470747-7)

Additional:

Chua Yan Piaw. (2012). Mastering Research Methods. 1st Edition. McGraw-Hill Education Asia. (ISBN-13: 978-9-67-577141-5)

Chua Yan Piaw. (2011). Kaedah dan Statistik Penyelidikan: Kaedah Penyelidikan Buku 1. Edisi Kedua. McGraw-Hill (Malaysia) Sdn Bhd. (ISBN: 978-9-67-577131-6)

Wilson, Jonathan. (2010). Essentials of Business Research: A Guide to Doing Your Research Project. SAGE Publication Limited. (ISBN: 978-1-84-860132-1)

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MATRIX OF COURSE LEARNING OUTCOMES (CLO) VS PROGRAMME LEARNING OUTCOMES (PLO) Compliance to PLO Course Learning Outcome (CLO) 1

Explain the concept of a scientific research process in the business field. (C2, PLO1)

PLO1

PLO2

PLO3

PLO4

PLO5

PLO6

PLO7

PLO8

PLO9

LD1

LD2

LD3

LD4

LD5

LD6

LD7

LD8

LD9



Lecture, Group Discussion, Brainstorming

C2 2

Construct research proposal in the related business area. (C4, PLO1)



Lecture, Group Discussion, Brainstorming

C4 3

Present research proposal in the related business area. (A2, PLO3)

Recommended Delivery Methods

Lecture, Group Discussion, Brainstorming, Seminar

√ A2

Assessment

Quiz, Test

Proposal

Presentation

Remark : LD 1 Knowledge LD 2 Practical Skills LD 3 Communication Skills LD 4 Critical Thinking and Problem Solving Skills LD 5 Social Skills and Responsibilities LD 6 Continuous Learning and Information Management Skills LD 7 Management and Entrepreneurial Skills LD 8 Professionalism, Ethics and Moral LD 9 Leadership and Teamwork Skills

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ASSESSMENT

The course assessment is carried out in two sections: i.

Coursework Assessment (CA) - 100% Coursework is continuous assessment that measures knowledge, practical skill and generic skills and generic skills are carried out in the form of continuous assessment. Coursework assessment total score comprises the knowledge and practical marks ONLY. It does not include the mark of generic skills.

ii.

Final Examination Assessment (FE) - NONE Final examination is carried out at the end of the semester.

ASSESSMENT SPECIFICATION TABLE (AST) TOPICS

ASSESSMENT METHODS FOR COURSEWORK (CA)

COURSE LEARNING OUTCOMES (CLO) 1 1

Explain the concept of a scientific research process in the business field. (C2, PLO1)

2

3

4



 

2

3

Construct research proposal in the related business area. (C4, PLO1)



Present research proposal in the related business area. (A2, PLO3)



Version: 090514_1.0_Effective:June 2014

5

Quiz

Test

Proposal

Presentation

*(2) 20%

*(1) 10%

*(1) 50%

*(1) 20%

√ √ √ √

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DPB5023 Introduction to Research Methodology

Remark Topic 1 Topic 2 Topic 3 Topic 4 Topic 5

: : : : :

Fundamental of business research Initial stages of business research Research methodology Data analysis Research report writing

√*(#) 

**

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Refers to the CLO to be assessed through the indicated assessment task. # refers to the quantity of assessment Indicates the topic(s) to be covered under the assigned/identified assessment tasks. For merged topics, lecturers have the options of choosing the preferred topic (s). The generic skills are to be assessed separately. The total score for generic skills is 100%. However, it is NOT PART of the coursework assessment marks

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DPB5023 Introduction to Research Methodology

DISTRIBUTION OF STUDENT LEARNING TIME ACCORDING TO COURSE LEARNING – TEACHING ACTIVITY No.

Learning and Teaching Activity

SLT

DEPENDENT LEARNING 1.0 Delivery Method 1.1

Lecture

45

1.2

Practical

0

1.3

Tutorial

2.0

Coursework Assessment (CA)

Lecture-hour-assessment Test Quiz Presentation INDEPENDENT LEARNING 3.0 Coursework Assessment (CA) Proposal Preparation and Review 4.0

15

2.1

4.1

[ 1 ] [ 2 ] [ 1 ]

4

[ 1 ]

8

Lecture Preparation before theory class e.g.: download lesson notes. Review after theory e.g.: additional references, discussion group, discussion

4.2

Practical - Preparation before practical class/field work/survey e.g.: review notes, check list/lab sheets and/or tools and equipment. - Post practical activity e.g.: lab report, additional references and discussion session - Preparation before studio work presentation/critique.

4.3

Tutorial - Preparation for tutorial

4.4

Assessment -

Preparation for Quiz Preparation for Test Preparation for Presentation FINAL EXAMINATION

[ 2 ] [ 1 ] [ 1 ]

3

Total Credit = SLT/40 Remark: 1. Suggested time for Quiz : 10 - 15 minutes Test (Theory) : 20 - 30 minutes Test (Practical) : 45 - 60 minutes 2. 40 hours is equivalent to 1 credit

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0 120 3