Name of Faculty : Ms. Shivani Gulati Discipline

Day 3 Incentives under licensing regulations, Incentives for development in backward areas Day 4 Types of Subsidy Day 5 Key terms: Business ethics Mic...

0 downloads 119 Views 150KB Size
Name of Faculty : Ms. Shivani Gulati Discipline : Management Semester : 4th Semester Subject : Entrepreneurship development (BBA-308) Lesson Plan Duration : 13 weeks (January 2018 to April 2018) Work Load (Lecture/Practical) per week (in hours): Lectures-6, Practical-NA Unit 1:Who is an entrepreneur?(5 Lectures) Week 1

Day of completion Day 1



Day 2



Day 3

   

Day 4

Topic



Meaning of entrepreneur, Characteristics of entrepreneur, Behavioral pattern of entrepreneur, Difference b/w entrepreneurship & intrapreneurship Requisite Of success in business, Functions, Benefits & Drawbacks, Classification of Entrepreneurs Key Terms: Drone Entrepreneur Idea Generator First Generation Entrepreneur o Achiever o Assignment: IITians and MBAs these days have started venturing into their own business leaving the tempting packages.What do you think drives them towards entreprenurship? Case Study:Entreprenurs who turned hobbies into million dollar businesses o Source:

http://www.entrepreneurmag.co.za/advice/s uccess-stories/case-studies/entrepreneurswho-turned-hobbies-into-million-dollarbusinesses/ Day 5

    

Video case: (a)How to Be an Entrepreneur? Source: http://www.youtube.com/watch?v=0JaPaeFYE5U (b)Steve Jobs Lost Interview 1990 - A must watch for any entreprenuer Source: http://www.youtube.com/watch?v=2nMD6sjAe8I

Unit 2: Entrepreneurship (4 Lectures) Week 2

Day of completion Day 1

Topic



Definition, Features, Factors influencing emergence of entrepreneurship, Phases of entrepreneurship development

o Entrepreneurship and economic growth, Barriers to

Day 2 Day 3

          

Day 4

     

Day 5

  Day 6

entrepreneurship Theories of Entrepreneurship Psychological Theory Sociological Theory Anthropological Theory Economic theory X efficiency theory Theory of High achievement Theory of change Theory of profit Theory of social change Maslow’s need hierarchy theory o Alderfer’s ERG theory Model of entrepreneurship, Key terms: PSPD model Manager’s opportunity matrix Innovation centre Entrepreneurial management Assignment: Look out into your vicinity and find out any five people who have been successful in their entrepreneurial ventures Case Study: “ Learning From Failure” Source: http://timreview.ca/article/447 o MCQ

Unit 3: Environmental factors affecting success of new enterprises (4 Lectures) Week 3

Day of completion Day 1 Day 2

Day 3

Topic

        

Day 4

Meaning, Entrepreneurship & environment Key terms Locational mobility Entrepreneurial urge Sub optimal growth Infrastructural network Assignment: How do you rate Haryana in comparison to Gujarat in terms of entrepreneurial environment offered in the two states.Cite with examples Case study: Deliverychef lets you choose from menus of 600 restaurants! Source: file:///C:/Users/HP/AppData/Local/Temp/Rar$EX00.457/cases/2.ht m



Video case: Story of two young entrepreneurs from India



Source: http://www.youtube.com/watch?v=9lir5WO_pUI

Unit4: Stages in entrepreneurial process &Reasons for failure and visible problem of business (5 Lectures) Week 4

Day of completion Day 1 Day 2

Day 3

Day 4 Day 5

Topic

 

Internal Problem, External Problem

Reason for failure of enterprises, Stages in entrepreneurial process Source: http://www.bdinstitute.com/entprocessP2.shtml

http://sbaer.uca.edu/publications/entrepreneurship/pdf/01.pdf  Key terms:  Teething troubles  Vertical and horizontal integration Incipient sickness  Assignment: Find out the reasons for failure of “Yo Bikes” in India?  Case Study: “Big Boys of Soft Toys” Source: Taneja Satish,“Entrepreneur Development” Video case: How Failure Builds Entrepreneur Backbone - Julie Hession Source: http://www.youtube.com/watch?v=O4C9HKi43Eo Source: http://www.youtube.com/watch?v=O4C9HKi43Eo

Unit 5: Business Planning Process (5 lectures) Week 5

Day of completion

Topic

Day 1



Day 2

     

Day 3

Day 4

 

Meaning of business plan, Process of business plan, Advantages of business planning Meaning of marketing plan Key words: Elevator pitch SWOT analysis Viral Marketing Assignment: What according to you has been the business plan of Starbucks in India? Case Study: Dusting off the competition(Renault Duster) Source: http://businesstoday.intoday.in/story/case-study-

renault-duster-success-story/1/199321.html Day 5

 

Video case: Every Entrepreneur needs to watch Tyler Perry's success story Source: http://www.youtube.com/watch?v=xhiuI7u1P7w Unit 6 . Business Creation(7 Lectures)

Week 6

Day of completion Day 1 Day 2

Topic

 

Introduction-Business creation, Procedure to start your own venture Methods to expand your own business

Day 3



Day 4

     

Day 5

Day 6

 

Week 7

Day 1

 

Incentives under licensing regulations, Incentives for development in backward areas Types of Subsidy Key terms: Business ethics Micro v/s Small v/s Medium Network marketing Business v/s Profession v/s Employment o Assignment: If you have the necessary funds available with you what kind of business would you like to create and why? o MCQ Case study: How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company Source: http://www.copyblogger.com/ryan-masters-case-study/ Video case: Young entrepreneurs-NDTV INDIA SALAAM ZINDAGI Source: http://www.youtube.com/watch?v=yXsx7STftaY Unit 7.Managing growth in a business (5 Lecture)

Week 7

Day of completion Day 2.

Topic



Meaning of franchising, Advantages, Disadvantages Joint ventures, Acquisitions and mergers

      

Key terms: Sub contracting Diversification Conglomerate Integration Concentric Assignment:What is the latest joint venture in automotive sector ? Critically evaluate it. MCQ

Day 3 Day 4

Day 5

  

Case Study: JUBILANT VOYAGE OF FOOD BRANDS Source: http://www.franchiseindia.com/articles/franchiseinsights/case-studies/Jubilant-voyage-of-food-brands500/#.UtbOQtIW2qc

Unit 8: Entrepreneurship Development Programs(6 Lecture) Week 8

Day of completion

Topic

Day 6



Day 1

  

Introduction, Concept & Need, Special agencies & Schemes, Objectives Phases involved in EDP Pre Training Training

      Day 2

Post Training, Problems in institutional framework, ED Cycle Stimulatory Support Sustaining Socio- Economic Role

Types of EDP’s, Evaluating development programs, Strategies

Day 3

     

Day 5

 

Key terms Entrepreneurial performance Gestation period Entrepreneurial development cycle Entrepreneurial discipline Assignment:Do you think EDPs help to create successful entrepreneurs?Can you give some examples where entrepreneurs rose to fame without any kind of EDP?. Case Study: A ride to success Source: http://www.franchiseindia.com/articles/franchiseinsights/case-studies/A-ride-to-success-338/#.UtbOW9IW2qc

Unit 9: Role of govt. & Promotional agencies (5Lecture) Week 10

Day of completion Day 6. Day 1

Week 11

Day 2 Day 3

Day 4

Topic



Introduction, Reason for support given by Govt. agencies, Benefit given, Role of govt. & Promotional agencies  National Policies for small business development, . Incentive for marketing development, Availability of industrial estates  SEZ’s, Employment oriented measures, Promotional schemes, Long and short questions.  . Key terms:  Industrial Development Act  Factories Act 1948  Industrial Employment Act 1946  Income Tax Act  Assignment: What are the latest steps taken by the central govt to boost industry?  MCQ Case Study: SEZ in India:Are these enclaves efficient?  Source: http://www.isec.ac.in/WP%20274%20-

%20Malini%20L%20T_5.pdf

Unit 10: Role of various institutions in developing entrepreneurship (5 Lecture) Week 11

Day of completion Day 5

Topic



IFCI, ICICI, LIC, UTI

Day 6 Week 12

Day 1 Day 2 Day 3

 

SIDBI, NSIC, DIC, NIESBUD

KVIC, TCO, SISI, Industrial Estate, District Industries Centre Assignment: How far do you think SIDBI has been able to support entrepreneurial growth?Cite with examples Case Study: SIDBI has provided Rs 3000 cr to 6000 MSME units for energy efficient technologies  Source: http://www.mmronline.com/foundry-online/sidbi-hasprovided-rs-3000-cr-to-6,000-msme-units.asp

Unit 11:Women Entrepreneurs in India(4 lectures) Week 12

Day of completion Day 4 Day 5

Week 13

Topic

 

Introduction, Women in business world

Day 6

     

Day 1



Women entrepreneurship in India, Profile of a woman entrepreneur, Leadership qualities, Psycho social barriers Key terms Backward and forward linkages Global niche strategy Hagen’s theory of social change Kao’s conceptual model Assignment: Name the women entrepreneur has been named as CEO of the year.Analyze her journey till date Case Study:



Shahnaz Husain - A Successful Indian Woman Entrepreneur



Source: http://www.icmrindia.org/free %20resources/casestudies/Shahnaz%20Husain1.htm

ASSIGNMENT SHEET

BBA-308 ENTREPRENEURSHIP DEVELOPMENTS S.No.

Topics

1.

Entrepreneurship –nature ,meaning and scope

2

Characteristics, qualities and pre-requisites of entrepreneur

3.

Significance of Entrepreneur in Economic Development

5.

The function of the entrepreneur in the economic development of a Country

6.

Methods and procedures to start and expand one’s own business

7.

Sources of finances for entrepreneurship

Suggested Readings TB- PART2;SR2-CH25;SR3CH4;SR5CH5;SR6-CH6;SR7-CH4;SR10CH7;SR12-CH11;SR13-CH3;SR22CH7;SR23-CH4,SR19-CH3 TB-CH3,PART-1;SR1-CH1;SR2CH19;SR3 CH1;SR4-PART 1;SR5CH1;SR6-CH 2;SR7-CH1;SR10 CH1;SR11-CH1;SR16-CH2;SR17CH2;SR23-CH1,SR24-CH2,SR25CH1,SR18-CH7,SR-26 CH-1 SR1 –CH2;SR2-CH22; SR4-PART 1;SR5CH1;SR6-CH2;SR8-CH2;SR10-CH 1.3,SR20-CH1,SR18-CH1,SR15-CH1 TB-CH1;SR2-CH23;SR3-CH1;SR4CH3;SR7-CH1;SR9-CH1;SR10CH1,SR18-CH6 TB CH-5,CH6,PART 2;SR1,PART2;SR2CH-24,25,SR3-CH1;SR5-CH5,SR11CH5,6;SR24-CH5,SR15-CH7 SR1-PART-2;SR2-CH24;SR4-PART 4;SR9,CH-4,5,6,7,8;SR10CH1,CH7;SR18CH2,SR20-CH13

8.

Role of government and non-government agencies in promoting Entrepreneurship

9.

Entrepreneurial strategies and business plan

10.

Future of entrepreneurship in India

TB-CH1 PART1,SR1-PART 2;SR2CH23; SR5-CH3;SR6-CH2;SR8-CH3;SR16CH4 SR1-PART2,SR2-CH17,SR3CH5,SR4PART4SR6-CH6,SR15-CH12 TB- PART2;SR2-CH25;SR3CH4;SR5CH5;SR6-CH6;SR7-CH4;SR10CH7;SR12-CH11;SR13-CH3;SR22CH7;SR23-CH4,SR19-CH3

Text Book: 1. Desai Vasant “Entrepreneurship Development” 2. Gupta C.B Dr & Khanka S.S Dr“ Entrepreneurship and Small Business Management” Sultan Chand & Sons, New Delhi SUGGESTED READINGS(SR): 1. Hisrich Robert D.,Peters Michael P,”Entreprenuership”,Tata Mcgraw Hill ,New Delhi,6th Edition. 2. Desai Vasant,”Small Scale Industries and Entreprenuership”,Himalaya Publication House,Edition1999 3. Kumar Anil S.,Poornima S.C.,Abraham Mini,Jayshree K,”Entreprenuership Development”,New Age International Publishers Edition-2005,New Delhi. 4. Kuratko Donald F,Hodgetts Richard M,”Entrepreneurship-Theory,process & Practice”,Thomsan Press 2006,New Dellhi,6th Edition. 5. Dollinger Marc J.,”Entrepreneurship Strategies and Resources”,Pearson Education 2004,New Delhi

6. Batra G.S,”Development of Entrepreneurship”,Deep & Deep Publication Pvt Ltd Edition 2005. 7. Saini Singh Jasmer,”Entrepreneurship Development-Programmes & Practices”,Deep & Deep Publications Pvt Ltd,Editon 2005. 8. Saxena Anand,”Entrepreneurship”,Deep & Deep Publication Pvt Ltd,Edition 2005. 9. Lall Madhurima,Sahai Shikha,”Entrepreneurship”,Excel Books,Edition 2006,New Delhi. 10. Nandan .H,”Fundamentals of Entrepreneurship”,Prentice Hall of India,Edition 2006,New Delhi. 11. Harvard Business Essentials,”Entrepreneur Tool Kit”,Harvard Business School Press. 12. Machiraju HR,”Project Finance-An Analytical Perspective”,Vikas Publishers,New Delhi. 13. Goodman Louis J, “Project Planning and Management- An Integrated System for Improving Productivity” CBS, New Delhi 14. Desai, A.N. “ Entrepreneur & Environment”, 1990, Ashish, New Delhi. 15. Drucker, Peter, “ Innovation and Entrepreneurship”, 1985, Heinemann, London 16. Vohra Munish,”Entrepreneurial Development”, Anmol Pubications Ltd. 17. Murty C.S.V.,”Small Scale Industries & Entrepreneurial Development”,Himalaya Publishing house. 18. Holt David H.,”Entrepreneurship New Venture Creation”,Eastern Economy Editon,New Delhi 2008. 19. Charantimath Poornima M.,”Entrepreneurship Development Small Business Entreprises”,Pearson Education group. 20. Badi R.V.,Badi N.V.”Entrepreneurship”,Vrinda Publications (P) Ltd. Journals/Magazines: 1. Journal of Entrepreneurship 2. Yojana(Various Issue) 3. Economic & Political Weekly 4. Harvard Business Review (Various Issues) 5. The Business Standard(Various Issues) 6. The Business Today(Various Issues) 7. India Today(Various Issues) 8. www.enterweb.org/entrship.htm 9. www.entre-ed.org