OBJECTIVE

Using Evaluation Techniques-Traditional and DCF methods. The NPV vs ... principles of human resource management—how an ... traditional and modern...

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II- SEMESTER-SYLLABUS FINANCIAL MANAGEMENT OBJECTIVES: 1. TO understand various concepts related to FM 2 .To study in detail various tools & techniques in the area of FM 3. To develop the analytical skills which would Facilitate the decision making in business situation UNIT -I The Finance function: Nature and Scope. Evolution of finance function – The new role in the contemporary scenario Goals of finance function – Firm’s mission and objectives. maximizing vs. satisfying (School); Profit vs. Wealth Vs. Welfare: the agency relationship and costs – The new debate on maximizing – vs.- satisfying. Major decision of financial manager. Risk- return trade off. UNIT-II Financing Decision: Sources of finance - a brief survey of financial instruments. Concept and financial effects of leverage. The capital structure decision in practice: EBIT – EPS analysis. Cost of Capital: The concept – Average vs. Marginal Cost of Capital. Measurement of Cost of Capital – Component Costs and weighted Average Cost. UNIT-III The Investment Decision: Investment decision process- Concept of time value of money. Techniques of time value of money. Developing Cash Flow Data. Using Evaluation Techniques-Traditional and DCF methods. The NPV vs. IRR Debate. Approaches for reconciliation. Capital budgeting decision under conditions of risk and uncertainty: Measurement of Risk – Risk adjusted Discount Rate, Certainty Equivalents and Beta coefficients, Probability tree approach – Dividend Decision: Major forms of dividends- Cash and Bonus shares. The theoretical backdrop-Dividends and valuation: Major theories centered on the works of Gordon Walter and Linter – Dividend policies of Indian Corporate. UNIT-IV Working Capital Management: Concepts and characteristics of working capital. Factors determining the working capital. Estimating working capital requirements. Working capital policy. Management of current assets – Cash, Receivables and Inventory. UNIT-V Mergers and acquisitions: Merger vs. acquisition, types of mergers, mergers and acquisition trends in India. Tender offer and hostile takeover. Leveraged buy-outs. Financial management in Government companies: Scope of finance function in PSU. Social responsibility of PSUs, Performance and zero base budgeting in PSUs.

Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit. Outcomes: at the end of this course students will be able to 1. 2. 3. 4. 5.

Explain nature and functions of financial management Describe various sources of business finance decision Describe techniques of capital investment decisions Discuss the management of components of working capital Discuss financial management in PSU

REFERENCES: 1.P.Vijaya Kumar, P.S.Ravindra, V. Kirankumar ”Financial Management”, Himalaya Publishing House, New Delhi,2013. 2.Rajiv Srivastava, Anil Misra: “Financial Management”, Oxford University Press, New Delhi,2012 3.Brigham,E.F: “Financial Management Theory and Practice”, Cengae Learning, New Delhi, 2013 4.Prasanna Chandra: “Financial Management Theory and Practice”, Tata McGrawHill 2011. 5.I.M. Pandey: “Financial Management”, Vikas Publishers, New Delhi, 2013. 6.RM Srivastava, Financial Management, Himalaya Publishing house, 4th edition. 7.Khan and Jain: Financial Management, Tata McGraw Hill, New Delhi, 8.Pradip Kumar Sinha: “Financial Management”, Excel Books, New Delhi, 2009. 9.A.P.Rao: “Fundamentals of Financial Management”. Everest Publishing House, New Delhi. 10.Vyuptakesh Sharan: “Fundamentals Financial Management”, Pearson, New Delhi, 2012. 11.Shashi K.Gupta: “Financial Services”, Kalyani Publishers, New Delhi, 2012.

Web links: 1. 2. 3. 4.

http://www.imf.org/external/pubs/ft/weo/2005/01/ http://www.imf.org/external/pubs/ft/weo/ http://www.imf.org/external/pubs/ft http://www.imf.org

HUMAN RESOURCE MANAGEMENT

OBJECTIVE: The objective of the course is to teach the basic principles of human resource management—how an organization acquires, rewards, motivates, uses, and generally manages its people effectively. In addition to providing a basic legal and conceptual framework for managers, the course will introduce the manager to practices and techniques for evaluating performance, , and performing the wide range of other people related duties of a manager in today’s increasingly complex workplace. UNIT-I HRM: Significance - Definition and Functions – evolution of HRM- Principles- Ethical Aspects of HRM- - HR policies, Strategies to increase firm performance - Role and position of HR department –aligning HR strategy with organisational strategy – emerging trends in HRM. UNIT–II Investment perspectives of HRM: HR Planning –demand and supply forecasting - Recruitment and Selection- sources of recruitment - Tests and Interview Techniques - Training and Development – methods and techniques– training evaluation - retention - Job Analysis – job description and specifications. Management development - HRD concepts – mechanisms -career planning and counseling. UNIT-III Performance Evaluation: importance – methods – traditional and modern methods – Latest trends in performance appraisal - - Compensation, Concepts and Principles- Influencing Factors- Current Trends in CompensationMethods of Payments. UNIT-IV Wage and Salary Administration: Concept- Wage Structure- Wage and Salary Policies- Legal Frame Work- Determinants of Payment of Wages- Wage Differentials - Job design and Evaluation- - Incentive Payment Systems. Welfare management: Nature and concepts – statutory and non-statutory welfare measures . UNIT-V Managing Industrial Relations- Trade Unions-Employee Participation Schemes-Collective Bargaining–Grievances and disputes resolution mechanisms. –Safety at work – nature and importance – work hazards – safety mechanisms Managing work place stress. HR accounting and auditing: Nature and significance –problems – HR audit - process – HRIS - methods. Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit. Outcomes: by the end of this course, student should be able to 1. 2. 3. 4.

Describe the relationship between hrm and organizational performance and be able to critically evaluate the empirical evidence Critically evaluate alternative perspectives on hr practices. Analyze the relationship between hr practices and their outcomes for the individual and organizational. Evaluate the effectiveness of hr practices.

REFERENCES: 1.K Aswathappa: “Human Resource and Personnel Management”, Tata McGraw Hill, New Delhi, 2013 2.N.Sambasiva Rao and Dr. Nirmal Kumar: “Human Resource Management and Industrial Relations”, Himalaya Publishing House, Mumbai 3.Mathis, Jackson,Tripathy:”Human Resource Management: Asouth-Asin Perspective”, Cengage Learning, New Delhi, 2013 4.Subba Rao P: “Personnel and Human Resource Management- Text and Cases”, Himalaya Publications, Mumbai, 2013. 5.Madhurima Lall, Sakina Qasim Zasidi: “Human Resource Management”, Excel Books, New Delhi, 2010 6.Muller_Camen. Croucher and Leigh: “Human Resource Management- A Case Study Approach”, JAICO Publishing, Delhi. 7.S.Seetharaman, B.Venkateswara Prased: “Human Resource Management”, SCITECH Publication (India) Limited, Hyderabad, 2009. 8.Gary Dessler, BijuVrkkey: “Human Resource Management”, Pearson Education, New Delhi, 2011 9.Uday Kumar Haldar: “Human Resource Development”, Oxford University Press,New Delhi, 2012. 10.Narendar Singh:”Human Resource Management”, Universities Press (India) Private Limited, Hyderabad, 2011. WEBLINKS:

1. 2. 3. 4. 5.

Society of Human Resource Management Human Resources Professionals Association of Ontario HR-Guide.com Wage Web Salary Information Workforce.com

MARKETING MANAGEMENT

OBJECTIVES The overall objective of this course is to introduce the fundamental principles and concepts of marketing and to promote a structure for applying marketing in decision making framework. The objectives of this course are:  Make student have an understanding of the concepts of marketing and marketing system.  Make student understanding marketing system and marketing environment.  Make students have clear understanding of marketing mix and functions . UNIT-I Introduction to Marketing: Needs, Wants, Demands, Products, Exchange, Transactions, Market, Marketing, Production Concept, Product Concept, Sales Concept, Marketing Concept, Societal Marketing Concept, Indian Marketing Environment-Current trends. Marketing Intelligence system. UNIT-II Market Segmentation and Targeting: Identification of Market Segments- Types Consumer Markets, Segmentation Basis, Selecting Target Markets, Segmentation and Targeting as a Basis for Strategy Formulation. Developing a Positioning Strategy ,Positioning strategies. UNIT-III Pricing Strategy: Objectives of Pricing, Methods of Pricing, Selecting the final price, Adopting price, Responding to Competitor’s price changes. UNIT-IV Marketing Communication: the communication process , Communication mix, Managing advertising sales promotion , Public relations and Direct Marketing. Sales force Objectives, Sales force structure and size, Sales force Compensation. UNIT-V Marketing Organization and Control: Evolution of Marketing Department, Organizing the Marketing Department, Marketing Implementation control of marketing performance:, Annual Plan Control, Profitability Control, Efficiency Control, Strategic Control.

Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit. OUTCOMES At the end of this course students should be able to 1. Define and differentiate various elements in the various stages of the marketing evolution. 2. Know the functions performed by marketing in the economy. 3. Know marketing strategies to receive profitability. 4. Know the control marketing invariables in the achievement of organizational goals. REFERENCES 1.Lamb, Hair, Sharma: “MKTG” Cengage Learning , New Delhi, 2013 2.Phillip Kotler: “Marketing Management “, Pearson Publishers, New Delhi, 2013. 3.Rajan Sexena: “Marketing Management”, Tata McGraw Hill, New Delhi, 2012. 4.R.Srinivasan: “Case Studies in Marketing”, PHI Learning, New Delhi, 2012 5.Tapan K Pand: “Marketing Management”, Excel Books, New Delhi, 2012 6.Paul Baines, Chris Fill, Kelly Page Adapted by Sinha K: “Marketing”, Oxford University Press, Chenni, 2013. 7.Arun Kumar, Meenakshi N: “Marketing Management”, Vikas Publishing House, New Delhi, 2012. 8.Sontakki C.N.: “Marketing Management”. Kalyani Publishers, New Delhi, 2012.. 9.Kenneth E, Clow, Donald Baack: “Cases in Marketing”, SAGE ,New Delhi, 2012. 10.Dilip M, Sarwate: “Indian Cases in Marketing Management”, Everest Publishing House, New Delhi,

WEB LINKS:

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Kotler, Philip.; Kevin Lane Keller AmericanMarketingAssociation.http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx "Principles Involving Marketing Policies: An Empirical Assessment The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold

PRODUCTION & OPERATIONS MANAGEMENT

OBJECTIVES: 1. 2.

To gain and understanding of production and operation function for manufacturing and service organization To understand the importance of materials functions in the overall manufacturing environment and learn to use the tools and techniques of material/production /quality planning and control

UNIT-I Introduction: Overview & Definition of production and operations management. Nature and Scope of Production and Operations Management- Historical Evolution –Role & responsibilities of the production manager. Types of manufacturing processes and Product Design. UNIT-II Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job Order ManufacturingAggregate planning and Master Scheduling, MRP, CRP. Maintenance management & Industrial Safety. Plant Location & Layout Planning- Factors influencing location - types of layouts. Capacity Planning – Optimal Production Strategies: Scheduling and Sequencing of Operations. Work Design: Method Study and Work Measurement - Work Sampling UNIT-III Managing of Work Environment –Automation —Technology Management- Waste Management. Quality Assurance and Quality Circles – Statistical Quality Control –Control Charts for Variables- Average, Range and Control charts for Attributes. Acceptance Sampling Plans. Purchase functions and Procedure UNIT-IV Basic concepts of quality, dimensions of quality, Juran’s quality trilogy, Deming’s 14 principles, Quality improvement and cost reduction, ISO 9000- 2000 clauses & coverage. Six Sigma, Productivity –factors affecting productivity, measurement & improvements in productivity - new product development and design - stages & techniques. Total Productive Maintenance (TPM). UNIT-V Stores Management: Objectives of Stores Management – Requirements for efficient. Management of Stores – safety stock Inventory Control - Different Systems of Inventory Control, Costs & Types of Inventory. – ABC, VED and FNSD analyses. Value Analysis– importance in cost reduction – concepts and procedures. . Inventory control – Types of Inventory– Safety stock – Inventory Control Systems –JIT, VMI. Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit. OUTCOMES: 1. Understand and appreciate the concept of Production and Operations Management. 2. Recognize the scope of Production and Operations Management and its role in creating competitive advantage for business organizations. 3. . Understand the concept and contribution of various constituents of production operations (both manufacturing and service) viz. Product design, Process design, Location planning, Layout planning, Capacity planning, Work study, Quality management, Purchasing management and Inventory management towards effective production and operations management. 4. . Acquaint with Tools viz. TQM, JIT Six Sigma, Value analysis and their contribution towards production and operations management REFERENCES 1.Panner Selvem: “Production and Operation Management”, Prentice Hall of India, NewDelhi, 2012. 2.K.Aswathappa, K. Shridhara: “Production & Operation Management”, Himalaya Publishing House, New Delhi, 2012 3.Ajay K Garg: “Production and Operation Management”, TMH, New Delhi,2012 4.Deepak Kumar Battacharya: “Production & Operation Management”, University Press, New Delhi, 2012 5.AlanMuhlemann, JohnOakland,jasti Katyayani: “Production and Operation Management”, Pearson, New Delhi,2013 6.Gagan Deep & Mandeep : “Production and operations Management”, Kalyani publishers, New Delhi, 2010 7.Upendra Kachru: “Production and Operations Management”, Excel Books, New Delhi, 2013. 8.L.C. Jhamb: “Production and Operations Management”, Everest Publishing House, New Delhi, 2013. 9.Kaushal: “Case Studies solutions in Production and Operations Management”, MacMillan, New Delhi, 2012. 10.P.Ram Murthy: “Production and Operations Management”, New Age International Publishers, New Delhi, 2009. WEBLINKS: 1. 2. 3. 4. 5.

http://bradley.bradley.edu/~rf/plantour.htm http://www.mhhe.com/omc/index.html http://strategis.ic.gc.ca/epic/site/mfbs-gprea.nsf/en/lu00012e.html http://www.isixsigma.com/ http://www.poms.org

BUSINESS RESEARCH METHODS OBJECTIVES: The intent of the course is to provide  A systematic understanding of research methods including research designs, data collection and analysis.  A conceptual understanding which enable to analyze and evaluate published research.  The ability to apply research methods to their own research projects. UNIT-I Introduction : Nature and Importance of research, The role of business research, aims of social research, research process, pure research vs. applied research, qualitative research vs quantitative research, exploratory research, descriptive research and experimental research, ethical issues in business research. Research Process – Types of Research –Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis. UNIT-II Data Base: Discussion on primary data and secondary data, tools and techniques of collecting data. Methods of collecting data. Sampling design and sampling procedures. Random Vs. Non-random sampling techniques, determination of sample size and an appropriate sampling design. Designing of Questionnaire –Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential Scale. UNIT-III Survey Research and data analysis: media used to communicate with respondents, personal interviews, telephone interviews, self-administered questionnaires, selection of an appropriate survey research design, the nature of field work, principles of good interviews and field work management. Editing – Coding – Classification of Data – Tables and Graphic Presentation –Preparation and Presentation of Research Report. UNIT-IV Statistical Inference & quality control: Tests of Hypothesis, Introduction to Null hypothesis vs alternative hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, Chi Square test. Statistical Quality Control Upper quality charts p charts LCL UCL, BAR CHARTS. Attribute charts and industrial applications. UNIT-V Multivariate Analysis: Nature of multivariate analysis, classifying multivariate techniques, analysis of dependence, analysis of interdependence. Bivariate analysis-tests of differences-t test for comparing two means and z-test for comparing two proportions and ANOVAfor complex experimental designs. Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit. OUTCOMES; By the end of this course the students should able to 1. Understand relevant quantitative techniques in business research. 2. Understand statistical data and their manipulation and presentation by verbal, graphical and statistical means. 3. Apply theoretical and quantitative methods to the analysis of business problems. 4. Demonstrate a logical argument,analyse and interpret data and evaluate alternative prospective on the basis of objective reasoning. 5. Communicate and present complex arguments on oral and written form with clarity and succinctness. 6. Present,interpret,and analyse information in numerical form. 7. Start using stastical and other packages. REFERENCES 1.Navdeep and Guptha : “Statistical Techniques & Research Methodology”, Kalyani Publishers 2.Willam G.Zikmund, Adhkari: “Business Research Methods”, Cengage Learning, New Delhi, 2013. 3.S.Shajahan: “Research Methods for management”, JAICO Publishing House, New Delhi, 2009. 4.UWE FLICK: “Introducing Research Methodology”, SAGE, New Delhi,2012. 5.Cooper R.Donald and Schindler S. Pamela: “Business Research Methods”, 9/e, Tata MCGraw Hill, New Delhi. 6.M.V.Kulkarni: “Research Methodology” , Everest Publishing House, New Delhi, 2010. 7.Sachdeva: “Business Research Methods”, Himalaya Publishing House, Mumbai, 2011 8.Ranjit Kumar: “Research Methodology”, Pearson,New Delhi,2012 9.Deepak Chawla , Neena Sondhi: “Research Methodology, Concepts and Cases” Vikas Publishing House, New Delhi, 2011. 10.Alan Bryman, Emma Bell: “Business Research Methods”, Oxford University Press, New Delhi, 201 WEBLINKS:

1. 2. 3. 4.

"What is Original Research? Original research is considered a primary source.". http://www.underacademy.org/distinguishing-between-the-types-of-research-papers-and-their-components http://www.dummies.com/how-to/content/different-types-of-dissertation.html "Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory"

ENTERPRISE RESOURCE PLANNING OBJECTIVES 1. 2. 3. 4. 5. 6.

Comprehend the technical aspects of ERP systems Learn concepts and how they relate to ERP system implementations Be able to map business processes using process mapping techniques Understand the steps and activities in the ERP life cycle Be able to identify and describe typical functionality in an ERP system Initiate practical hands-on experience with SAP.

UNIT-I Introduction to ERP: Overview of ERP – Introduction and Evaluation – advanced ERP-SCM and CRM systems and related technologies - ERP life cycle ERP implementation Life cycle-SDLC and ERP life cycle. UNIT-II ERP Implementation: reasons for ERP failure . pre – implementation Tasks – Implementation methodologies – Process definition – Dealing with employee resistance Training and Education – Project management and monitoring Success and failure factors of an ERP implementation. UNIT-III Post ERP implementation: Change Management – post implementation review, support, maintenance and security of ERP. Different business modules of an ERP package. ERP market place and market place dynamics, A frame work for the selection of ERP package for small to medium and large organizations. UNIT-IV ERP System Options and Selection Methods: Optimal Means of Developing an ERP ,Measurement of Project Impact, IT Selection and Project Approval, ERP proposal Evaluation, Project Evaluation Techniques, Testing .ERP systems in universities : Rationale Advanced for their adaption. UNIT-V ERP present and future: Turbo charge the ERP system- EAI - ERP. Internet and WWW- Future Directions and trends in ERP Future Directions in ERP: New Markets, New Technologies, Faster Implementation Methodologies, New Business Segments, T Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit. OUTCOMES: Upon successful completion of this subject the student will be able to: 1. 2. 3. 4. 5. 6.

Understand the ERP concept and logic and why organizations are adopting ERP as a back-bone information technology. Identify the significance and benefits of ERP software and systems. Describe the key modules of ERP. Understand the concept and importance of data integration. Become familiar with the SAP R/3 structure and organizational levels. Demonstrate the ability to apply SAP in functional areas.

. REFERENCES  Singla: “Enterprise Resource Planning”, Cengage Learning, New Delhi, 2013  Alexleon: “Enterprise Resource Planning”, TMH, New Delhi, 2011  Mahadeo Jaiswal, Ganesh Vanapalli: “Enterprise Resource Planning”, MacMillon, New Delhi, 2013  N.Venkateswaran: “Enterprise Resource Planning”, SCITECH Publiscation, NewDelhi, 2009  S.Kesharwani, SBodduluri, M Ashok Kumar: “Enterprise Resource Planning”, Paramount Publishing House, New Delhi, 2012  Aalst vander ,W.m.p (1999).formalisation and verification of event driven process chains. Information and software Technology.  Griffin ,R.W. and pustay m.w. (1996). International business –A.managerial perspective.Reading ma :AddisonWcsley. WEBLINKS: 1. ERP system selection methodology 2. SAP - mySAP, SAP Business All-in-One, SAP Business ByDesign, SAP Business One, SAP Business Suite 3. "Brief History of SAP ERP Applications - R/3 and ECC" 4. "Rescuing Troubled Software Projects by Team Transformation: A Case Study With an ERP Project"

MINI PROJECT+SEMINAR ON MINI PROJECT Mini Project shall be submitted in Report form and shall give a seminar before the committee, which shall be evaluated for 100 marks (50marksfor Report and 50 marks for seminar). The Committee consists of the Head of the Department, the Supervisor of mini project and one faculty member from the department. There shall be no internal marks for Mini project. The student has to secure minimum 50% marks to be declared successful (at the end of II Semester).

APTITUDE DEVELOPMENT-II Objective: The objective of this course is to enhance the Numerical ability and Aptitude of the students by acclimatizing them with the various analytical techniques. By improving Verbal and Non-verbal ability of students, the course will help them in acquiring the skills to solve Placement papers of Companies, and success In higher studies entrance tests. EVALUATION The examination for Aptitude Development shall be based as per the detailsmentioned below: S.No Method of Examination Type 50 Questions(1 mark each) on Units- I-V of MCQ 1 the Syllabi

Marks 100

The Duration of the test shall be of two hours for combined five units. No mid Examination.

Unit I: Logical Reasoning-1: Number Series, Letter and Symbol Series, Verbal Classification, Analogies, Artificial Language, Matching Definitions, Making Judgments, inequalities, Unit II: Logical Reasoning-II: Verbal Reasoning, Logical Problems, Logical Games, Analyzing Arguments, Statement and Assumption, Course of Action, Statement and Conclusion, Cause and Effect, Statement and Argument, Logical Deduction .Geometry, Unit III: Verbal Reasoning-I: Logical Sequence of Words, Blood Relation Test, Syllogism, Series Completion, Dice, Venn Diagrams, Cube and Cuboids, Unit IV: Verbal Reasoning-II: Analogy, Seating Arrangement, Character, Puzzles, Direction Sense Test, Classification, Arithmetic Reasoning, And Verification of Truth. Unit V: Non Verbal Reasoning :, Analytical Reasoning, Mirror Images, Water Images, Embedded Images, Pattern Completion, Figure Matrix, Paper Folding, Paper Cutting, Rule Detection, Grouping of Images, Dot Situation, Shape Construction, Image Analysis. OUTCOMES; Aptitude has been shown to predict a number of important work and career outcomes. These outcomes include career choice, training performance, job performance, and career advancement. REFERENCES: 1. 2. 3. 4.

5.

1. R.S Agarwal, Quantitative Aptitude, S Chand and Company, New Delhi, 2015. Arun Sharm, How To Prepare For Quantitative Aptitude For The CAT, McGraw Hill Educaiton, New Delhi, 2014. R.S. Agarwal, Verbal & Non-verbal Reasoning, S Chand and Company, New Delhi, 2015. Wren & Martin, English Grammar, S Chand and Company, New Delhi, 2015. Prof. Jagdeep Vaishnav, Nishant B. Patel, Biztantra, Cracking the Test of Reasoning & Data Interpretation, Dream Tech Press, New Delhi, 2015. Edgar Thorpe, Test of Reasoning, , Tata-McGraw Hill, New Delhi, 2014.

WEB LINKS: 1.

A Modern Approach To Verbal & Non-Verbal Reasoning (English) Revised Edition - Buy A Modern Approach To Verbal & Non-Verbal Reasoning (English) Revised Edition by R.S. Aggarwal Online at Best Prices in India -

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Analytical Reasoning (English) 3rd Edition - Buy Analytical Reasoning (English) 3rd Edition by Pandey, M K|Author; Online at Best Prices in India

“STATISTICAL PACKAGES FOR BUSINESS DECISIONS” OBJECTIVE: The course guides you through the fundamentals of using statistical packages, and is structured in a logical way so as to provide effective training in the four stages of a typical data analysis process – data input and definition, data modification, data analysis, and data presentation. UNIT – I : Introduction to statistical packages for business decisions, Excell, R, SPSS..etc.: Introduction of the Main Window, Introduction of the Sub Window, Data Editor Window, Data Variable Window, Output Window. Data Enter Manually and by Importing Data: Entering Data Manually, Importing MS Excel File, Importing Text File. Preparing Data For Analysis: Define Variable Properties, Copy Data Properties , Sort Cases, Sort Variables, Transpose Data, Merge Files, Split Files, Select Cases, Weight Case, Compute Cases, Excluding. UNIT – II : Using Chart Builder and Control Editor : Bar Chart, Pie Chart, Histograms, Box Plot, Scatter Plots. Basic Statistical analysis: Descriptive Statistics. Frequency: Quartiles, Percentiles, Mean, Median, Mode, Sum, SD. Variance, Range, Maximum,Minimum, Skewness, Kurtosis, Descriptive, Exploring Data : Outliers, P – P Plots, and Q- Q Plots. Cross Tabs: Chi- Square, Correlations, Nominal Data, Phi and Cramer’s V. Ordinal Data: Kendall’s Tau-b, Eta, McNamara Test, Kappa. UNIT – III : Mean Comparison by SPSS : One Sample T Test, Independent Sample T Test, Paired Sample T Test, One way ANOVA: Post Hoc Tests, Equal Variances Assumed, Turkey Post Hoc Test, Bonferroni Post Hoc Test. Unequal Variances Assumed: Tamhane’s T Post Hoc Test, Games Howell Post Hoc Test. Homogeneity of Variance Test : Brown Forsythe Test, Multivariate Linear Models, Correlations. UNIT – IV : Bivariate Correlations: Pearson, Spearmen, Partial. Regression : Linear, Multiple, Logistic, Curvilinear, Non Parametric Tests, Binomial Tests. Two Related sample Test : Sign Test, Wilcox on Signed Rank Test, Two Independent Sample test: Mann – Whitney u Test, K Independent Sample T Test, Krukal Walls Test. UNIT – V: Multi Variate Analysis : Missing Values, Multi Regression, Correlated Samples ANOVA/ MANOVA, Discriminant Function Analysis, Factor Analysis, Path Analysis, Multi Dimensional Contingent Analysis, Item Analysis, Structural Equation Model. OUTCOMES: On completion of this unit, student should be able to:

  

understand how to start Statistical packages for business decisions enter basic data into Statistical packages; Carry out a statistical analysis that can test hypotheses.. EVALUATION: For Applied Statistics for Business Decisions Lab, 60 marks shall be awarded based on performance in the end semester examinations, 40 marks shall be awarded on day-to-day performance on Internal Marks. Reference Books : 1. 2. 3. 4. 5. 6.

Wayne L.Winston (2013) Excel 2012,data analysis and business modeling,PHI,Delhi. SPSS Instruction Manual, Department of Statistics and Actuarial Science, University of Waterloo, September 1, 1998. Joseph F. Healey, Statistics—A Tool for Social Research (Belmont, CA: WadswortPublishing,1996 Zina O’Leary, The Essential Guide to Doing Research (London, Thousand Oaks, New Delhi: Sage Publications, 2004. Laurence F. Jones and Edward C. Olson, Researching the Polity: A Handbook of Scope and Methods (Cincinnati, OH: Atomic Dog Publishing, 2005. Jane Fielding and Nigel Gilbert, Understanding Social Statistics, (London: Sage Publications, 2000. .

WEB LINKS: 1. 2. 3. 4.

IBM SPSS online from cloud How to use spss in vietnam UCLA ATS Resources to help you learn SPSS Biomedical Statistics - An educational website dedicated to statistical evaluation of biomedical data using SPSS software