POLICIES, GUIDELINES AND POTENTIAL TOURISM …

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POLICIES, GUIDELINES AND POTENTIAL TOURISM OPPORTUNITIES IN SABAH By: Ms Christiana Tharsis Director Strategic Planning & International Affairs Division Ministry of Tourism Malaysia

MINISTRY OF TOURISM MALAYSIA 1

MALAYSIA TOURISM PERFORMANCE Global Ranking 2011

Tourist Arrivals 24.7 million

Tourism Revenue USD 19.2 million

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14 SOURCE : UNWTO

2

MALAYSIA’S TOURISM PERFORMANCE 2011

3rd Major Foreign Earnings

(after manufacturing

& palm oil)

6.6% Tourist Receipts as ratio to GDP

1.8 million (16.2%) workers

out of 11.1 million

workforce in 2010

3

INTERNATIONAL ARRIVALS & RECEIPTS 1999-2011

30 Arrivals (Million) 25 Receipts (USD Billion) 20 15 10 5 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 9/11 BOMBING

BALI BOMBING

SARS/IRAQ WAR

TSUNAMI

VMY

VMY & GLOBAL ECONOMIC CRISIS

GLOBAL ECONOMIC CRISIS & H1N1

JAPAN EARTHQUAKE

4

MALAYSIA’S ACHIEVEMENT 2011/2012  Kuala Lumpur  4th Best Shopping City in The World by CNN Travel Survey, 2012.  2nd Best Shopping Destination in Asia Pacific by Globe Shopper Index, 2012.  Malaysia – 10th in Hospitality by Forbes' World's Friendliest Countries, 2012.  Malaysia Homestay Experience Programme won the UNWTO Ulysses Award Innovation in Public Policy and Governance, 2012.  MM2H - 4th World's Top Ten Retirement Havens by The International Living Magazine, 2012.  Business Tourism - (ICCA) - Malaysia Retains its Position as the Top 10 Meetings Destination in Asia Pacific. Kuala Lumpur Top 5.  MALAYSIA is the 12th Most Competitive Economy in The World for Doing Business, according to the 2012 Edition of The World Bank's "Doing Business" 5 Report.

MALAYSIA TOURISM TRANSFORMATION PLAN

Year 2020

36 million tourists USD56 billion (RM168 billion) receipts Longer Stay Higher Yield Tourists *USD1 = RM3

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MTTP 2020:36:168 2011 Tourist receipts (Bn)

# arrivals (Mn)

YIELD

2020 3X

168

53

RM1 bn/week

RM3 bn/week 1.5X

24.7

36

2x

Spend/ arrival (RM)

2359.6

Global ranking

#14

4,675

Top 10 7

TOURISM NKEA : 12 EPPS

Affordable Luxury (i.e. shopping)

Family Fun

1• Duty-free for

Tourism with GNI of RM94b (3x growth) Events,

4 • Develop an

wider range of goods

Entertainment and Spa & Sports 6 • Bid for more international events

Econature Integrated Resort

5• Straits Riviera

2

• BB-KLCC as premier shopping district

Cruise playground for high-end cruise + urban redevelopment of port landing areas

3

• 3 new premium outlets

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7

8

• Establish dedicated entertainment zones

Business Tourism

9• Establish Malaysia as a leading M.I.C.E. destination

• Target Spa & Sports (golf, angling) tourism

Nature Adventure

10• Establish

Malaysia as the pre-eminent global biodiversity hub • Rainforest & Marine Discovery Centres (together with parks & gardens) • new and enhanced live biodiversity sites

Connectivity (greater focus on medium connectivity to support growth)

12

Hotels (ensure adequate supply with better mix, better rates)

Enablers (Marketing, Visa, Funding, Human Capital, Tourism Environment)

USD8.93 billion in GNI impact

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DIVERSITY AS OUR STRENGTH Multi-racial society Malay, Chinese, Indian, Peranakan, Iban, Kadazan, etc 127 ethnic / sub ethnic groups = 1MALAYSIA

Multi-lingual National Language /Bahasa Malaysia, English, Mandarin and Chinese dialects, Tamil, Sikh, Thai language, etc

Multi-religious / multi-cultural Heritage UNESCO World Heritage Cities Penang and Melaka UNESCO Geo Park-Langkawi, Mulu Cave, etc

Festivals Colors of 1Malaysia 1Malaysia International Shoe Festival Magic of the Night, etc

9

DIVERSITY AS OUR STRENGTH Food Fabulous Food 1Malaysia Festivals

Affordable Luxury Golf, Shopping, Cruising, Diving, Resorts, SPA’s, Art Tourism

Nature and Adventure Rainforest - World’s Oldest Rainforest Global Bio Diversity Hub Rainforest Discovery Centre 12 Mega Diversity - over 1,000 jungle orchids 25 National Parks

Islands and Beaches Over 1,000 islands World-Class Diving Sites 40 Marine Parks World class Resorts

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DIVERSITY AS OUR STRENGTH Family Fun Theme Parks: Genting Highlands Sunway Lagoon Legoland Kidzania, Lost World of Tambun, etc Nature – FRIM, Bukit Merah Laketown, etc

Green Tourism Cycling (88 packages offered)

Rural Tourism Homestay (3,395 houses, 4,669 rooms, 254,981 tourists) Agro-Tourism Railway Tourism

Others Medical tourism Education tourism Long-stay tourism

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BUSINESS TOURISM MICE Contribution 2011 7th in Asia Pacific RM10.7 billion (USD3.4 billion) 1.2 million arrivals

MICE Venues Kuala Lumpur Convention Centre (KLCC) The Mines Exhibition and Expo Centre Putrajaya International Convention Centre (PICC) Putra World Trade Centre (PWTC) Borneo International Convention Centre Matrade Exhibition Centre (to be launched)

Events MITE (Malaysia International Tourism Exchange) PGA Tour F1 Grand Prix Motor GP ATP (Tennis)

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CREATIVE AND INNOVATIVE NEW EVENTS

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SHOE FESTIVAL WITH JIMMY CHOO (APRIL)

60,000 visitors last shoe festival, and sold USD1.96 mil worth of shoes 100 local and overseas wellknown shoe manufacturers participated 14

1MALAYSIA CONTEMPORARY ART TOURISM JULY – SEPTEMBER

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1MALAYSIA CONTEMPORARY ART TOURISM (1MCAT) 1st MCAT – 2010

Total sales : USD4.58 million 2nd MCAT – 2011 Total

sales : USD5.46 million

3rd MCAT – 2012 Total

sales : USD9.82 million 16

FABULOUS FOOD 1MALAYSIA • Malaysia International Gourmet Festival (MIGF) October • ASEAN Food Heritage Trail November • Street Food & Restaurant Festival December

17

GOURMET (OCTOBER) 28 of the country's best restaurants taking part. Attracts about 300,000 visitors and USD1.5 mil in sales. Reflects the best of the 1Malaysia spirit as it unites the various races and cultures 18

MALAYSIA TOURISM PROTECTS, PRESERVES AND CONSERVES MOTHER NATURE

19

MALAYSIA TOURISM PROTECTS, PRESERVES AND CONSERVES MOTHER NATURE

• Promote The Development of Green Tourism • Cycling - Reduce Carbon Footprint • Green Tourism Award • Plant A Tree Programme

• 1Malaysia Green 1Malaysia Clean • Parks and Garden • Clean-up Projects

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APPROVED INVESTMENT IN HOTEL & TOURISM PROJECTS IN MALAYSIA (2008- AUGUST 2012)

YEAR

No. of PROJECT

EMPLOYMENT

2008

23

2009

INVESTMENT (RM BILLION) DOMESTIC

FOREIGN

TOTAL

2,121

0.95

0.08

1.03

12

862

0.56

0.00

0.56

2010

41

1,874

0.69

0.06

0.75

2011

57

2,090

1.28

0.07

1.35

2012 (Jan – Aug)

28

2,633

1.48

0.10

1.58

Source: Malaysian Investment Development Authority (MIDA)

21

APPROVED INVESTMENT IN HOTEL & TOURISM PROJECTS IN SABAH (2008- AUGUST 2012)

YEAR

No. of PROJECT

EMPLOYMENT

INVESTMENT (RM BILLION)

2008

8

697

0.22

0.0005

0.2205

2009

7

500

0.15

0

0.15

2010

17

635

0.18

0.003

0.183

2011

17

651

0.19

0.011

0.201

2012 (Jan – Aug)

9

701

0.30

0.07

0.37

DOMESTIC

FOREIGN

TOTAL

Source: Malaysian Investment Development Authority (MIDA)

22

APPROVED INVESTMENT IN HOTEL & TOURISM PROJECTS (2008- AUG 2012) DOMESTIC INVESTMENT (RM BILLION) MALAYSIA

SABAH 1.48 1.28

0.95 0.69 0.56 0.22

2008

0.3 0.15 2009

0.18

2010

0.19

2011

2012 (JANAUG)

Source: Malaysian Investment Development Authority (MIDA)

APPROVED INVESTMENT IN HOTEL & TOURISM PROJECTS (2008- AUG 2012) FOREIGN INVESTMENT (RM BILLION) MALAYSIA

SABAH 0.1

0.08 0.07

0.07

0.06

0.011 0.0005

2008

0

0

2009

0.003

2010

2011

2012 (JANAUG)

Source: Malaysian Investment Development Authority (MIDA)

INVESTMENT OPPORTUNITIES IN SABAH

Accomodation

Transportation

Tourism Attractions

MICE Events 25

INVESTMENT OPPORTUNITIES IN SABAH

Travel Trade

Cruise Lines, Entertainment and Restaurant

Tourism Services

Tour Packages (Source: Ministry of Tourism, Culture and Environment Sabah) 26

PROMOTED TOURISM ACTIVITIES  Hotels • Establishment / Expansion / Modernization of hotels  1 - 2 star (100% Malaysian equity required)  3 star (follow liberalization roadmap) Year 2012 2013 2014 2015

% of foreign equity allowed 30% 49% 51% 70%

 4 - 5 star hotels (100% foreign equity allowed)

27

PROMOTED TOURISM ACTIVITIES 

Tourism Projects • Establishment / Expansion / Modernization of Tourism Projects • (100% foreign equity allowed for theme park)

 Establishment of Recreational Camps  Establishment of Convention Centers • (100% foreign equity allowed for >5,000 seating capacity)  Healthcare Travel (100% foreign equity allowed) • Private hospitals / ambulatory care centers

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GUIDELINES FOR EQUITY AND PAID-UP CAPITAL REQUIREMENTS FOR MALAYSIAN / FOREIGNER IN TOUR OPERATING AND TRAVEL AGENCY BUSINESS (TOBTAB)

NO.

1)

TYPE OF LICENSE Inbound & Ticketing

2)

Inbound

3)

Outbound

4)

Inbound, Outbound & Ticketing

5)

Inbound

6)

EQUITY OWNERSHIP

MAXIMUM SHARE HOLDING

Foreign (Individual / Company) ASEAN Foreign (Individual / Company) – Non ASEAN Foreign Companyy (ASEAN & Non ASEAN) Foreign (Individual / Company) ASEAN Foreign (Individual / Company) – Non ASEAN Bumiputera (B) Rural Non Bumiputera (NB) & City Local Company (LC)

70% - Singapore & Combodia only 51% - Except Singapore & Combodia

MINIMUM PAID-UP CAPITAL RM250,000

30%

100%

Not Allowed

100

RM500,000

Not Applicable

RM200,000

(B/ NB/ LC)

Rural

RM50,000

(B/ NB/ LC)

City

RM200,000

Inbound & Ticketing

(B/ NB/ LC)

Rural

RM150,000

(B/ NB/ LC)

City

RM200,000

7)

Inbound & Outbound

(B/ NB/ LC)

Rural

(B/ NB/ LC)

City

8)

Ticketing

(B/ NB/ LC)

Rural

RM100,000

(B/ NB/ LC)

City

RM200,000

9)

Outbound & Ticketing

(B/ NB/ LC) (B/ NB/ LC)

Rural City

RM200,000

100

RM200,000

TAX INCENTIVES 1.

Pioneer Status (PS) Income tax exemption, ranging from 70% to 10% of statutory income for a period of 5 years

2.

Investment Tax Allowance (ITA) ITA of 60% to 100% on qualifying capital expenditure incurred for a period of 5 years. The allowance can be offset against 70% to 100% of the statutory income for each year of assessment.

3.

Reinvestment Incentive • Hotels – 3 rounds (limited to 3 companies under the same group) • Tourism project – 2 rounds

30

IMPORT DUTY AND SALES TAX EXEMPTIONS Exemptions from Import Duty and Sales Tax

 328 items under 8 categories has been given duty exemption as a result of EPP10: Duty Free Malaysia of Wholesale and Retail NKEA (under KPDNKK)  Raw materials / components  Machinery and equipment Provided the items are: – NOT produced locally; or – Locally produced raw materials / components are NOT OF ACCEPTABLE quality and price

31

ADDITIONAL INCENTIVES 1. Industrial Building Allowance for Hotels

2. Double Deduction on Expenditure incurred for overseas Promotion and Approved Trade Fair 3. Tax Exemption for Tour Operators  3 years tax exemption if brings 750 foreign tourists or 1,500 local tourists

4. Tax Exemption for Promoting International Conferences and Trade Exhibitions in Malaysia

32

ADDITIONAL INCENTIVES 5. Tax Exemption for Promoting and Managing Cultural Group and Sponsoring Local and / or Foreign Cultural Performances approved by MOTOUR

6. Excise Duty Exemption for Car Rental Operators 7. Tax Incentives for Renewable Energy and Energy Conservation

33

TOURISM FUNDS DETAILS

SPECIAL TOURISM FUND

TOURISM INFRASTUCTURE FUND

Objective

To assist tourism entrepreneurs who wish to develop or expend projects i.e. tourism accommodations, transportation services, tourism attractions etc.

To assist tourism entrepreneurs who wish to develop or expend projects that contribute to the development of tourism industry.

Lending Rate

4.0% - 5.5% per annum

4.0% - 5.0% per annum

Tenure of Loan

5-20 years

Up to 20 years

Min Loan

RM50,000 for each project or 90% of the project cost

RM5 million

Max Loan

RM25 million or 90% of the project cost

RM50 million or up to a max of 80% of the project cost (whichever is lower is allowed)

Eligibility

• SME companies with Bumiputera equity 60% • Registered under Companies Commission of Malaysia Act 2002 or Cooperative Act 1993 • Shareholder fund is at least 20% of the loan, but more than RM10 million • Existing or new enterprises are eligible to apply

• Registered under the Company Act 1965, Companies Commission of Malaysia Act 2002 or/ and Companies Co-operative Act 1970 or Co-operative Act 1993 • Majority owned by Malaysian • Existing and new enterprises carrying out tourism infrastructure projects34 • Min paid-up capital of RM5 million

WHY SABAH? WHY SABAH? • Sabah as the premier eco-tourism destination in Malaysia • Well conserved natural heritage, culture and biodiversity • A clean and healthy environment

35

BEAUTY OF SABAH

36

SAMPORNA

NATURE OF SABAH

ORANG UTAN

37

DIVERSITY OF SABAH

38

Thank You 39