Quantitative Techniques for Scientific Research Using

Quantitative Techniques for Scientific Research Using Statistical Software ... inventory, finance and other ... subjects like Sales & Distribution man...

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Gujarat Technological University www.gtu.ac.in


Centre for Global Business Studies www.gturesearchcentres.edu.in







With the increase in complexities of modern business it is not possible to rely on the unscientific decisions based on the intuitions. This provides the scientific methods for tackling various problems for modern business. Quantitative techniques provide the managers with a variety of tools from mathematics, statistics, economics and operational research. These tools help the manager to provide a more precise description and solution of the problem. The solutions obtained by using


Gujarat Technological University (GTU), Centre for Global Business Studies (CGBS) announces A Five Day FDP on ‘Quantitative Techniques for Scientific Research Using Statistical Software’ on 21-25 July 2014 by Dr. Rajnikant Patel, Dr. Jagannath Aghav, Dr. Nishith Bhatt, Dr. Vipul Patel, Dr. Ritesh Patel, and Dr. Kaushal Bhatt at GTU – Chandkheda Campus, Ahmedabad. The FDP aims to impart knowledge on Research Methodology, Scientific Discovery, Quantitative Techniques, Marketing Research, Charts, Hypothesis Testing, Cluster Analysis, MultiDimensional Scaling (MDS), Correlation & Regression, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Path Analysis, Structured Equation Modelling (SEM), SPSS, AMOS, etc.


21-25 July 2014, Ahmedabad

GTU – Centre for Global Business Studies

Quantitative Techniques for Scientific Research Using Statistical Software

quantitative techniques are often free from the bias of the manager or the owner of the business. Quantitative techniques provide solutions to almost every area of a business. These can be used in production, marketing, inventory, finance and other areas to find answers to various question like (a) how the resources should be used in production so that profits are maximized. (b) How should the production be matched to demand so as to minimize the cost of inventory? Quantitative techniques provide a method of decision making in the face of uncertainty. These techniques are based upon decision theory. Statistical data analysis is one of the essential parts of the study in any field, specifically in business, economics, engineering & pharmacy. Quantitative Data Analysis is one the growing field and there are many opportunities in corporate sector as research analyst for the one who is equipped with data analysis using statistical software skills.

GTU CERTIFICATE All participants of the FDP on ‘Quantitative Techniques for Scientific Research Using Statistical Software’ will be awarded a GTU – CGBS certificate on successful completion of the programme.


PEDAGOGY Application of concepts will be through class-room discussions, live software training, exercises and lectures.


WHO SHOULD ATTEND? The programme will be useful to the faculty in Management / Arts / Commerce / Economics / Engineering / Pharmacy institutes to upgrade their existing understanding and more importantly for the faculty aspiring to do their Ph.D. for further career advancement. In addition to this, participants from corporate who wish to pursue their Ph.D. will also benefit from this FDP. The fresh Ph.D. scholars, and Ph.D. Supervisors, who wish to enhance their computer based quantitative skills for future research projects will also benefit from this programme. Further, the working executives will be able to upgrade their knowledge in the areas of data analysis & quantitative techniques using statistical packages.

GTU – Centre for Global Business Studies

OBJECTIVES The objective of the FDP is to provide practical online experience to the participants in understanding the process of conducting basic as well as advanced management research. The participants will be able to learn in-depth use of statistical packages that are widely used for conducting business research study. At an advanced level, the participants will get exposure to various multivariate data analysis in research. The programme is aimed to expose participants to a selected set of multivariate statistical tools and data mining approaches. It will help in understanding the applicability and the underlying logic of the statistical tools. It will also help in enhancing the knowledge base of using the statistical software for interpreting the outputs and utilizing the data for management and business related decisions.



DAY-1: Monday, 21st July, 2014

11.30 am - 01.00 pm 1.00 pm - 2.00 pm

2.00 pm - 3.30 pm

3.30 pm – 4.00 pm

DAY-2: Tuesday, 22nd July, 2014 Schedule Tea & Breakfast Module-4  One-Way & Two-Way Analysis of Variance (ANOVA)  Multivariate Analysis of Variance (MANOVA)  Analysis of Covariance (ANCOVA)  Multivariate Analysis of Covariance (MANCOVA) Lunch Break Module-5  Pearson’s Correlation Analysis  Regression Analysis  Measures of Model Fit (R and R-square Statistics) Tea Break Module-6  Principal Component Analysis (Exploratory Factor Analysis)  Application of Factor Analysis  Measures Of Sampling Adequacy (KMO and Bartlett's test of sphericity)  Difference between Exploratory and Confirmatory Factor Analysis  Concepts in Exploratory Factor Analysis(EFA)

Time 10.30 am – 11.00 am

11.00 am - 1.00 pm 1.00 pm – 2.00 pm

2.00 pm - 3.30 pm 3.30 pm- 4.00 pm

4.00 pm - 5.30 pm


4.00 pm - 5.30 pm


Module-1  Basics of Statistics  Measures of Central Tendency, Dispersion & Skewness;  Basics of Probability and Normal Distribution  Testing of Means & Variances Lunch Break Module-2  Basic Commands of SPSS  Data Handling, Data Preparation, Data Standardization, Missing Value Analysis  Data Re-coding, Creating New Variables, etc.  Creating & Editing Graph-board Visualizations including SPSS Maps Tea Break Module-3  Estimation & Hypothesis Testing:  Z Test  t – Test  Cross Tabulation and Chi Square test  Measures of association for bivariate data (Contingency coefficient, Cramer's V, Lambda, Kendall's tau-b, Kendall's tau-c, Spearman's rank correlation coefficient ρ)

Time 10.30 am - 11.00 am 11.00 am - 11.30 am

GTU – Centre for Global Business Studies

Schedule Registration, Tea & Breakfast Inaugural Function and Key-note Address

DAY-3: Wednesday, 23rd July, 2014 Schedule Tea & Breakfast Module-7  Classification and Segmentation Techniques (Cluster Analysis) Lunch Break Module-8  Discriminant Analysis  Multi-Dimensional Scaling Techniques (MDS) Tea Break Module-9 

Attribute-based Perceptual Mapping using Discriminant Analysis

Time 10.30 am – 11.00 am 11.00 am - 1.00 pm 1.00 pm – 2.00 pm 2.00 pm - 3.30 pm 3.30 pm - 4.00 pm 4.00 pm - 5.30 pm

DAY-4: Thursday, 24th July, 2014

11.00 am - 1.00 pm 1.00 pm – 2.00 pm

4.00 pm - 5.30 pm

DAY-5: Friday, 25th July, 2014 Schedule Tea & Breakfast Module-13  Path Analysis  Structured Equation Modelling (SEM) Lunch Break Module-14     

Evaluating a Model Fit Chi-Square Relative Fit Indices (IFI, TLI, NFI) Parsimonious Fit Indices (PGFI, PNFI, PNFI2, PCFI) Non centrality-based Indices (RMSEA, CFI, RNI, CI) Tea Break Valedictory Session & Certificate Distribution

Time 10.30 am – 11.00 am 11.00 am – 1.00 pm 1.00 pm – 2.00 pm

2.00 pm - 3.30 pm

3.30 pm - 4.00 pm 4.00 pm - 5.30 pm


2.00 pm - 3.30 pm 3.30 pm - 4.00 pm


Module-10  Introduction of Confirmatory Factor Analysis (CFA) Lunch Break Module-11  Concepts and Applications of CFA in Research Tea Break Module-12  Determining Validity and Reliability of Scale using CFA  Cronbach's (alpha) : a coefficient of internal consistency

Time 10.30 am – 11.00 am

GTU – Centre for Global Business Studies

Schedule Tea & Breakfast






Dr. Rajnikant P. Patel He is Ph.D. in Management (2001) from Bhavnagar University. He has been working as Professor and Head at Postgraduate Department of Business Management, Sardar Patel University since 1998, He is teaching subjects like Fundamentals of Management, Consumer Behavior, Advertising Management, Brand Management, International Marketing etc. Before joining Sardar Patel University he has worked with Bhavnagar University for 14 years and has also 3 years of industry experience at junior manager level to his credit. He has actively engaged in research in the areas of Consumer Behavior and Advertising. He has completed two research projects and guided several MBA dissertations. Eight students have completed Ph.D. under his supervision and eight others are still working under his guidance. More than Twenty papers have been published in his name in national and international journals. He has also translated three IGNOU MBA booklets in Gujarati language. He is Co-ordinator of UGC's DRS-SAP II Project. Moreover, he is an active member of the Consumer Club run at the Department. He can be reached on [email protected] Dr Jagannath V. Aghav


Dr. Nishith H. Bhatt He is currently working as an associate professor in department of management, Hemchandracharya North Gujarat University, Patan, Gujarat since December, 1996. He has more than 18 years of an experience in teaching and academic field. He teaches subjects like Sales & Distribution management, Strategic Marketing and Brand Management, Strategic Management, International Marketing Management, Services Marketing. He has arranged as well as attended number of seminars and workshops. He is a member of Governing Council of V. M. Patel Institute of Business Management, Ganpat University, Kherva, Mehsana-Gujarat. He is also Advisory Board member at BBA College at Unjha. He has been also an Ex-Member Executive Council as well as Academic Council of Hemchandracharya North Gujarat University, Patan, Gujarat. He has been a Chairman Board of studies in Management at HNGU from 2003 to 2005. He is the Chairman Board of Studies in Hospital Management at HNGU, Patan. His research papers have been published in various journals of national as well as international repute. You may write to him on [email protected]


Engineering and Information Technology College of Engineering at Pune. He has tremendous experience in teaching and research around 25 years. He is a Gold medallist in BE and ME. His area of interests are Synchronous programming, System Verification, System biology, Software tools, and Cloud Computing. He is a Life time Member of Association of Computing Machinery (ACM) USA, Indian Society of Technical Education (ISTE), Indian Institute of Public Administration (IIPA) and Computer Society of India (CSI). He has attended many International Conferences and published various research papers. In addition of his teaching responsibilities, he is also an examiner of PhD (Entrance Exams), BOS Member at Universities and NITs for PhD Thesis. He is also Wikipedia Teacher Fellow, ACM Chapter faculty, Faculty Advisor M Tech, Member PC (ICCCT, ICSC, HSVV, SPV, and IDEP).You may write him on [email protected]

GTU – Centre for Global Business Studies

He is currently working as a Professor and Head Department of Computer


Dr. Kaushal A. Bhatt He is an Assistant Professor at PG Research Centre for Global Business Studies, Gujarat Technological University, Ahmedabad. He has sound academic experience of 7 years at Post Graduate Level and 2 years Industry experience at Managerial level. Dr. Bhatt has earned Doctorate of Philosophy and Master of Philosophy (Gold Medallist) degrees from Department of Commerce and Business Administration, Saurashtra University. He has obtained two Master Degrees i.e. M.B.A. with Finance Specialization and M. Com. (Silver Medallist). He has successfully undergone Faculty Development Program at IIM-K. He has participated in more than dozen of International and National Conferences and Seminars. He has published more than 17 Research Papers in referred Journals at National and International level. He has two books on his name i.e. Performance Evaluation of Commercial Banks through CAMEL Approach" with ISBN No. 978-3-8473-2494-2 and “Contemporary Issues in Accounting” with ISBN No. 978-3-659-25089-7 which were published by an International Publication house. He is an eminent reviewer of “Emerald’s Managerial Finance” Journal, USA. He is also a member of editorial board of International Journal of Advanced Research in Management and Social Sciences, United Kingdom (UK), International Journal of Economics and Finance published by Canadian Center of Science and Education (CCSE). He can be reached on [email protected]


Dr. Ritesh K. Patel He is currently working as an Assistant Professor at Centre for Governance Systems (CGS) a PG Research Centre at Gujarat Technological University (GTU), Chandkheda, Ahmedabad. He has gained his MBA degree in Marketing from Hemchandracharya North Gujarat University, Patan and Ph.D. in the area of Marketing from Department of Management, Sardar Patel University, Anand. He has also cleared UGC-NET in the subject of Management. He has sound academic experience of 5 years at Post Graduate Level and 5 years Industry experience at Managerial level. Prior to joining GTU he worked as Academic Associate with Indian Institute of Management Ahmedabad (IIM-A); He has also worked as Assistant Professor at Institute of Law, Nirma University for a short stint. He has presented several research papers in various national and international level conferences. He has published around 20 research papers in various referred journals of national and international repute. Based on his thesis he has also published a book ‘Brand Management in Retail Banking’, with LAP LAMBERT Academic Publishing, ISBN: 978-3-659-27382-7, He has also published a reference book on Research Methodology, ISBN: 978-93-80866-48-2 with Ahmedabad based publisher. His area of consulting and teaching are Branding, Retailing, International Trade, Quantitative Techniques and Good Governance. You may write to him on [email protected]

GTU – Centre for Global Business Studies

Dr. Vipul V. Patel He is doctorate in management, having more than nine years of teaching experience at AICTE approved post graduate management institute. He holds master degree in management and bachelor degree in engineering. He is doctorate guide in management at Ganpat University, R K University and C U Shah University. He has published fourteen papers in national and international journals and edited books. He has presented sixteen research papers in national and international conferences in India. He has delivered expert sessions in FDPs on Factor Analysis using SPSS and AMOS software. Currently, he is working as assistant professor and coordinator – PhD programme in management at Ganpat University. His teaching interests are Marketing Management, Consumer Behavior, Marketing Research, Industrial Marketing, Retail Marketing, SPSS and Structure Equation Modeling using AMOS. You can contact him at [email protected]

R E G I S T R A T I O N Duration: 21-25 July, 2014 (10.30 am to 5.30 pm)


Venue: GTU - Chandkheda Campus, Ahmedabad.

Programme Fee* Registration Deadline

After 10th June, 2014 No later than 10th June, 2014

Industry Delegate

GTU Affiliated Academic Institution’s Delegate

Other Academic Institution’s Delegate

` 1900

` 2600

` 3400

` 1100

` 1700

` 2200

Note: All the participants are required to bring in their Organizational ID-Card to verify their identity as per the registration categories mentioned above. Early Bird Discount: Register no later than Friday, 10th June, 2014 to avail an Early Bird Discount on the above mentioned fees. Seats: Limited Seats available on first-cum-first serve basis, using online registration link mentioned below.

Accommodation (optional): The provision of basic accommodation is available on prior request. Kindly write to: [email protected] or just call on +91-9099060336, with details of your accommodation plans and requirements. Important Instructions for Participants:    


The participants will be acknowledged about their seating arrangements and conformation of their seats via e-mail. The certificate of participation will be issued only after successful completion of the faculty development programme. Participant may bring their personal laptops with pre-installed IBM SPSS AMOS 21.0 for effective practical learning. Trial versions are available online at: www.ibm.com Once registered, it is not possible to cancel or transfer the registered seat.

Programme fee includes study material, lunch, and tea. The organizer reserves the right to change the schedule and/or venue of the FDP with prior notice. Fees are subject to change without notice.


Online Delegate Registration Form: https://docs.google.com/a/gtu.edu.in/forms/d/1BE1TbFOpX_fhsf60woS8qlXDVBklfM39a6c344Cfyj A/viewform


For instructions and query related to online payment, kindly refer: http://www.gtu.ac.in/ImpCircular/SBIPayment%20Instructions.pdf

GTU – Centre for Global Business Studies

Online Fee Payment Process: All payment must be made using online payment mode by following online payment link: https://www.onlinesbi.com/prelogin/institutiontypedisplay.htm

Contact Us: Dr. Kaushal Bhatt

Dr. Ritesh Patel

Assistant Professor, PG Research Centre for Global Business Studies, GTU. e-mail: [email protected]

Assistant Professor, PG Research Centre for Governance Systems, GTU.

GUJARAT TECHNOLOGICAL UNIVERSITY (Established Under Gujarat Act. No. 20 of 2007) CHANDKHEDA CAMPUS Nr.Vishwakarma Government Engineering College, Visat - Gandhinagar Highway, Chandkheda, Ahmedabad – 382424 – Gujarat. Phone: 079-23267500, Fax: 079-2630 1500.


Centre for Global Business Studies www.gturesearchcentres.edu.in


Gujarat Technological University www.gtu.ac.in

GTU – Centre for Global Business Studies

(Direct) +91-079-23267590 (Cell) +91-9879739171

e-mail: [email protected] (Direct) +91-079-23267585 (Cell) +91-9687100199